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The potential of neuroscience in transforming business: a meta-analysis

Author

Listed:
  • Supriya Khaneja

    (New York University
    The State University of New York (SUNY-Morrisville))

  • Tushar Arora

    (Albert Einstein College of Medicine)

Abstract

Organizations that embrace innovative business strategies position themselves well for success. In this evolving technological landscape, businesses are increasingly focused on understanding consumer behaviors and preferences to tailor their products and services effectively. Notably, integrating neuroscience has become pivotal in achieving these goals, requiring its incorporation throughout various business processes. This comprehensive research review conducts a meta-analysis, synthesizing findings from numerous studies on applying neuroscience across diverse business domains. The primary objective is to identify innovative neuroscience approaches that can significantly revolutionize businesses. Through a meticulous literature exploration using PRISMA analysis, we discerned broad themes and further refined them into critical sub-themes. This thematic categorization enables a focused examination of each area of business research. The findings in this study uncovered vital intersections between neuroscience and business, offering valuable insights for corporations and researchers. In essence, the integration of neuroscientific techniques and artificial intelligence (AI)-based softwares into business practices is no longer optional, but a necessity for businesses to stay competitive in today’s fast-paced world. This study, therefore, plays a crucial role in connecting the state-of-the-art tools and techniques in neuroscience and traditional business practices. It paves the way for a new era of business operations, where science and technology work hand in hand with commerce to create a more prosperous and sustainable future. In conclusion, the paper emphasizes the importance of incorporating neuroscience techniques and newly developed AI-based softwares into business practices. This integration can yield precise and favorable outcomes, offering businesses the tools to thrive in an ever-changing market environment.

Suggested Citation

  • Supriya Khaneja & Tushar Arora, 2024. "The potential of neuroscience in transforming business: a meta-analysis," Future Business Journal, Springer, vol. 10(1), pages 1-14, December.
    • Handle: RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00369-7
    DOI: 10.1186/s43093-024-00369-7
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    References listed on IDEAS

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    1. Ann K. Tank & Anne M. Farrell, 2022. "Is Neuroaccounting Taking a Place on the Stage? A Review of the Influence of Neuroscience on Accounting Research," European Accounting Review, Taylor & Francis Journals, vol. 31(1), pages 173-207, January.
    2. Lim, Weng Marc, 2018. "Demystifying neuromarketing," Journal of Business Research, Elsevier, vol. 91(C), pages 205-220.
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