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Customer Loyalty Theoretical Aspects

Author

Listed:
  • Margarita IÅ ORAITÄ–

    (Vilniaus kolegija/University Applied Sciences, Lithuania)

Abstract

Customer loyalty - is a voluntary user solution for a long time to build relationships with the company. Loyalty is the user's desire for a long time to continue their relationship with a particular company, because loyal customers are those who purchase goods/services of the company from time to time. Loyalty can be treated as a customer desire, willingness to be a regular customer for a long time, buying and using the goods of the chosen companies by recommending them to friends and colleagues. Loyalty can be seen as a multi-dimension, covering behavioral and positional components, where positional aspect reflects customers' approach to business, while the behavioral dimension reveals a frequent and regular shopping, purchase quantity, size, range, availability, etc.

Suggested Citation

  • Margarita IÅ ORAITÄ–, 2016. "Customer Loyalty Theoretical Aspects," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(2), pages 1-43, July.
    • Handle: RePEc:scm:ecofrm:v:5:y:2016:i:2:p:43
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    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/422/268
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    References listed on IDEAS

    as
    1. Sunny BOSE & Venu Gopal RAO, 2011. "Perceived benefits of customer loyalty programs: validating the scale in the Indian context," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.
    2. Katarzyna Szczepańska & Patryk Paweł Gawron, 2011. "Changes in Approach to Customer Loyalty," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 5(1), March.
    Full references (including those not matched with items on IDEAS)

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