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Changes in Approach to Customer Loyalty

Author

Listed:
  • Katarzyna Szczepańska
  • Patryk Paweł Gawron

Abstract

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Suggested Citation

  • Katarzyna Szczepańska & Patryk Paweł Gawron, 2011. "Changes in Approach to Customer Loyalty," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 5(1), March.
  • Handle: RePEc:wyz:journl:id:202
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    Cited by:

    1. Margarita IÅ ORAITÄ–, 2016. "Customer Loyalty Theoretical Aspects," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(2), pages 1-43, July.
    2. Muneer M. Abbad & Ibrahim Hussien Musa Magboul & Faten Jaber & Wasfi Alrawabdeh, 2022. "User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-24, January.
    3. Radek Tahal & Václav Stříteský, 2014. "Loyalty Programmes and their Perception by Customers and Operators of Retail e-Shops [Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových obchodů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2014(4), pages 30-41.
    4. Maigana Amsami & Siddiq Balal Ibrahim & Abd Elsalam A. Hamid, 2020. "Influence of corporate social responsibility actions on customer loyalty towards Nigerian retail banks within north eastern Nigeria," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 10(2), pages 40-52, February.
    5. Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.

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