IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Strategic Paths and Media Management – a Path Dependency Analysis of the German Newspaper Branch of High Quality Journalism

Listed author(s):
  • Jochen Koch
Registered author(s):

    I examine the difficulties of incumbent firms have in acting and reacting to changing environments and in coping with new strategic challenges. The study focuses on the strategic development of media organizations in the market of national daily produced high quality newspapers in germany. The analysis takes place at the branch level, and by using path dependency theory, explains the difficulties that newspaper companies face in strategic realignment. I introduce the concept of a strategic path and provide an analytical framework for analyzing strategic processes and their inner dynamics. By means of an explanatory case study design, comprising all incumbent players in the field, the analysis sheds light on how and why a specific strategic pattern has emerged and why it is still maintained in quality newspapers. The analysis reveals the different components of the strategic pattern, their self-reinforcing dynamic, and their complex interplay. The results indicate that strategic patterns explain much of the recent crisis and the difficulties that newspapers have in coping with continuing changes. Thus, the paper contributes to both a better understanding why daily produced quality journalism has to be considered a jeopardized product-market-concept and to better explore the emerging and self-reinforcing character of strategic processes. Insights of the study could also be helpful for discern and disentangle the core assets of a strategy from the problematic set of strategic assumptions they are embedded in.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by LMU Munich School of Management in its journal Schmalenbach Business Review.

    Volume (Year): 60 (2008)
    Issue (Month): 1 (January)
    Pages: 50-73

    in new window

    Handle: RePEc:sbr:abstra:v:60:y:2008:i:1:p:50-73
    Contact details of provider: Postal:
    Geschwister-Scholl-Platz 1, 80539 Muenchen

    Phone: 0049 89 2180 2166
    Fax: 0049 89 2180 6327
    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:sbr:abstra:v:60:y:2008:i:1:p:50-73. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (sbr)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.