Strategic Paths and Media Management – a Path Dependency Analysis of the German Newspaper Branch of High Quality Journalism
I examine the difficulties of incumbent firms have in acting and reacting to changing environments and in coping with new strategic challenges. The study focuses on the strategic development of media organizations in the market of national daily produced high quality newspapers in germany. The analysis takes place at the branch level, and by using path dependency theory, explains the difficulties that newspaper companies face in strategic realignment. I introduce the concept of a strategic path and provide an analytical framework for analyzing strategic processes and their inner dynamics. By means of an explanatory case study design, comprising all incumbent players in the field, the analysis sheds light on how and why a specific strategic pattern has emerged and why it is still maintained in quality newspapers. The analysis reveals the different components of the strategic pattern, their self-reinforcing dynamic, and their complex interplay. The results indicate that strategic patterns explain much of the recent crisis and the difficulties that newspapers have in coping with continuing changes. Thus, the paper contributes to both a better understanding why daily produced quality journalism has to be considered a jeopardized product-market-concept and to better explore the emerging and self-reinforcing character of strategic processes. Insights of the study could also be helpful for discern and disentangle the core assets of a strategy from the problematic set of strategic assumptions they are embedded in.
Volume (Year): 60 (2008)
Issue (Month): 1 (January)
|Contact details of provider:|| Postal: |
Phone: 0049 89 2180 2166
Fax: 0049 89 2180 6327
Web page: http://www.sbr-online.com
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:sbr:abstra:v:60:y:2008:i:1:p:50-73. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (sbr)The email address of this maintainer does not seem to be valid anymore. Please ask sbr to update the entry or send us the correct address
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.