Examining domestic and international visits in Australia’s Aboriginal tourism

Using recent nationwide panel data, an analysis considering the factors that influence the choice of Aboriginal tourism was undertaken. Although international visit numbers were larger than domestic, the former and not the latter is found to be on a decline over time. Gender does not influence domestic visits but females among international visitors are more likely to participate in Aboriginal tourism. Evidence also shows that international marketing strategies aimed at first-time visitors and adult couples, while domestic marketing efforts towards the friends and relatives travel group are likely to work. Blending Aboriginal tourism with attractions in the natural environment and wildlife for international tourists, and for domestic visitors, incorporating it in often visited regional areas can raise participation in this tourism form.