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The Role of Procrastination Between Personality Traits and Addictive Mukbang Watching Among Emerging Adults

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  • Kagan Kircaburun
  • Evita March
  • Sabah Balta
  • Emrah Emirtekin
  • Tarık Kışla
  • Mark D. Griffiths

Abstract

The role of personality traits in the development of addictive use of different online activities has been extensively demonstrated in the previous studies. One new type of online activity is the watching of mukbang (the South Korean term for “eating broadcasts†). However, very little is known about addictive mukbang watching (AMW) and its relationship to personality constructs. The present study investigated the direct and indirect associations of Big Five personality traits (i.e., extroversion, neuroticism, agreeableness, openness, conscientiousness) and dark personality traits (i.e., narcissism, Machiavellianism, psychopathy, sadism, spitefulness) with AMW via procrastination. An online survey that comprised items assessing the aforementioned variables was completed by 222 university students who had watched mukbang at least once in the previous week. Path analysis indicated that extroversion was indirectly negatively associated with AMW via procrastination. Furthermore, conscientiousness, sadism, and procrastination were directly positively associated with higher AMW. Findings suggest that individuals may develop and maintain uncontrolled mukbang watching in order to procrastinate and personality traits may play a contributing role in this association.

Suggested Citation

  • Kagan Kircaburun & Evita March & Sabah Balta & Emrah Emirtekin & Tarık Kışla & Mark D. Griffiths, 2022. "The Role of Procrastination Between Personality Traits and Addictive Mukbang Watching Among Emerging Adults," SAGE Open, , vol. 12(1), pages 21582440221, March.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440221085006
    DOI: 10.1177/21582440221085006
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    References listed on IDEAS

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    1. Christian Vollmer & Christoph Randler & Mehmet Barış Horzum & Tuncay Ayas, 2014. "Computer Game Addiction in Adolescents and Its Relationship to Chronotype and Personality," SAGE Open, , vol. 4(1), pages 21582440135, January.
    2. Pereira, Beulah & Sung, Billy & Lee, Sean, 2019. "I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang," Australasian marketing journal, Elsevier, vol. 27(2), pages 78-90.
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