IDEAS home Printed from https://ideas.repec.org/a/sae/millen/v12y2021i1p35-56.html

Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

Author

Listed:
  • Krishna Moorthy
  • Nik Mohamad Zaki Nik Salleh
  • Ang Xin Jie
  • Chan Shu Yi
  • Lau Shin Wei
  • Loo Yian Bing
  • Yee Zhao Ying

Abstract

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.

Suggested Citation

  • Krishna Moorthy & Nik Mohamad Zaki Nik Salleh & Ang Xin Jie & Chan Shu Yi & Lau Shin Wei & Loo Yian Bing & Yee Zhao Ying, 2021. "Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials," Millennial Asia, , vol. 12(1), pages 35-56, April.
    • Handle: RePEc:sae:millen:v:12:y:2021:i:1:p:35-56
    DOI: 10.1177/0976399620938503
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0976399620938503
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0976399620938503?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sahar Afshan & Arshian Sharif & Nazneen Waseem & Reema Frooghi, 2018. "Internet banking in Pakistan: an extended technology acceptance perspective," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 27(3), pages 383-410.
    2. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    3. repec:ack:journl:y::id:160 is not listed on IDEAS
    4. Editorial Article, 0. "Contents," Economics of Contemporary Russia, Regional Public Organization for Assistance to the Development of Institutions of the Department of Economics of the Russian Academy of Sciences, issue 2.
    5. Yean Sien Liew & Mohammad Falahat, 2019. "Factors influencing consumers' purchase intention towards online group buying in Malaysia," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 10(1), pages 60-77.
    6. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    7. repec:ack:journl:y::id:49 is not listed on IDEAS
    8. Muhammad Ashfaq & Jiang Yun & Abdul Waheed & Muhammad Shahid Khan & Muhammad Farrukh, 2019. "Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence From China," SAGE Open, , vol. 9(2), pages 21582440198, April.
    9. Shuai Yang & Lei Li & Jiemin Zhang, 2018. "Understanding Consumers’ Sustainable Consumption Intention at China’s Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model," Sustainability, MDPI, vol. 10(6), pages 1-19, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Osarodion Ogiemwonyi & Amran Harun & Mohammad Imtiaz Hossain & Asif Mahbub Karim, 2023. "The Influence of Green Behaviour Using Theory of Planned Behaviour Approach: Evidence from Malaysia," Millennial Asia, , vol. 14(4), pages 582-604, December.
    2. Afsa Parveen & Rashmi Chaudhary, 2025. "Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM," Vikalpa: The Journal for Decision Makers, , vol. 50(1), pages 37-50, March.
    3. Shaifali Chauhan & Richa Banerjee & Vishal Dagar, 2023. "Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study," Millennial Asia, , vol. 14(2), pages 278-299, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liao, Ziqi & Shi, Xinping, 2017. "Web functionality, web content, information security, and online tourism service continuance," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 258-263.
    2. Purani, Keyoor & Kumar, Deepak S. & Sahadev, Sunil, 2019. "e-Loyalty among millennials: Personal characteristics and social influences," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 215-223.
    3. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Giovanis, Apostolos & Rizomyliotis, Ioannis & Konstantoulaki, Kleopatra & Magrizos, Solon, 2022. "Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach," European Management Journal, Elsevier, vol. 40(4), pages 618-631.
    5. repec:ers:journl:v:xxiv:y:2021:i:4:p:1018-1046 is not listed on IDEAS
    6. Muhammad Hamza & Rai Waqas Azfar & Khwaja Mateen Mazher & Basel Sultan & Ahsen Maqsoom & Shabir Hussain Khahro & Zubair Ahmed Memon, 2023. "Exploring Perceptions of the Adoption of Prefabricated Construction Technology in Pakistan Using the Technology Acceptance Model," Sustainability, MDPI, vol. 15(10), pages 1-25, May.
    7. Kuttimani Tamilmani & Nripendra P. Rana & Robin Nunkoo & Vishnupriya Raghavan & Yogesh K. Dwivedi, 2022. "Indian Travellers’ Adoption of Airbnb Platform," Information Systems Frontiers, Springer, vol. 24(1), pages 77-96, February.
    8. Quaglione, Davide & Crociata, Alessandro & Agovino, Massimiliano & Iaia, Lea, 2020. "Cultural capital and online purchase of tourism services," Annals of Tourism Research, Elsevier, vol. 80(C).
    9. Malgorzata Solarz & Jacek Adamek, 2021. "Factors Affecting Mobile Banking Adoption in Poland: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 1018-1046.
    10. Yeo, Sook Fern & Tan, Cheng Ling & Teo, Shen Long & Tan, Kim Hua, 2021. "The role of food apps servitization on repurchase intention: A study of FoodPanda," International Journal of Production Economics, Elsevier, vol. 234(C).
    11. Anuja Shukla & Shiv Kumar Sharma, 2018. "Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model," Vision, , vol. 22(2), pages 185-198, June.
    12. Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
    13. Dalal Bamufleh & Amani Saud Alshamari & Asrar Saud Alsobhi & Hanan Hisham Ezzi & Waad Sultan Alruhaili, 2021. "Exploring Public Attitudes toward E-Government Health Applications Used During the COVID-19 Pandemic: Evidence from Saudi Arabia," Computer and Information Science, Canadian Center of Science and Education, vol. 14(3), pages 1-1, August.
    14. Qian Jin & Hui Hu & Xiaozhi Su & Alastair M. Morrison, 2021. "The Influence of the Characteristics of Online Itinerary on Purchasing Behavior," Land, MDPI, vol. 10(9), pages 1-19, September.
    15. Mohamed Habuba Halima & Yongjun Li & Usman Ghani & Ataullah Kiani & Atamba Cynthia, 2021. "Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness," SAGE Open, , vol. 11(1), pages 21582440211, March.
    16. Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
    17. Shafique Ur Rehman & Anam Bhatti & Rapiah Mohamed & Hazeline Ayoup, 2019. "The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-25, December.
    18. Thi Bich Thuy Nguyen & Thi Bich Ngoc Le & Ngoc Tuan Chau, 2023. "How VR Technological Features Prompt Tourists’ Visiting Intention: An Integrated Approach," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    19. Ekwunife Gabriel Okafor & Njelita, Chukwudi I., 2024. "The Bridge To Acceptance: Investigating Consumer Perceptions of Virtual Bankers," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(5), pages 982-995, May.
    20. Christian Arnold & Kai-Ingo Voigt, 2019. "Determinants of Industrial Internet of Things Adoption in German Manufacturing Companies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-21, October.
    21. Mohammed Akhmaaj, Asmaeil Ali & Sharif, Mohamed Omar, 2024. "The effects of planned behavior model constructs and technology acceptance model constructs on online purchasing behavior: An empirical study on internet users in the Libya city of Tripoli," Technology in Society, Elsevier, vol. 79(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:millen:v:12:y:2021:i:1:p:35-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.