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Corporate Social Responsibility: A New Way of Doing Business

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  • Manish Mittal

Abstract

Corporate Social Responsibility initiatives provide businesses the mechanism to discharge their responsibility towards society. However, the scope of business involvement with society has been a debatable issue. Does it end with the corporate paying taxes and providing employment or has a wider implication? In the new global economy, Corporate Social Responsibility (CSR) has become a hallmark for the organization success. Companies which fail to maximize the adoption of CSR strategy will be left behind. The paper discusses how CSR practices can be used as a strategic tool to provide business advantage and ensure sustainable growth of the business.

Suggested Citation

  • Manish Mittal, 2007. "Corporate Social Responsibility: A New Way of Doing Business," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 32(2), pages 163-182, May.
    • Handle: RePEc:sae:manlab:v:32:y:2007:i:2:p:163-182
    DOI: 10.1177/0258042X0703200201
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    References listed on IDEAS

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    1. Ralph Hamann, 2003. "Mining companies' role in sustainable development: The 'why' and 'how' of corporate social responsibility from a business perspective," Development Southern Africa, Taylor & Francis Journals, vol. 20(2), pages 237-254.
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