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A Case of Family Business Strategy of Expansion

Author

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  • Anjali Tiwari
  • Radha R. Sharma
  • Tanuja Sharma

Abstract

This case study follows the case of a small entrepreneur who faced many problems during the initial time of set-up. This work specifically mentions a few dilemmas, such as whether a family business or a partnership business is better, the role of trust in a start-up and the importance of the business partner when the start-up was started by a married couple, namely the dilemma of dual responsibility. This start-up was related to interior design business and was dealing with a wide range of products. Things were moving fine, but the dilemma started when Priya, one of the founders and a director of the company, became inactive and the other founder, Uday Upadhaya, was thinking of expanding the business.

Suggested Citation

  • Anjali Tiwari & Radha R. Sharma & Tanuja Sharma, 2025. "A Case of Family Business Strategy of Expansion," Global Business Review, International Management Institute, vol. 26(2), pages 303-317, April.
    • Handle: RePEc:sae:globus:v:26:y:2025:i:2:p:303-317
    DOI: 10.1177/0972150921989667
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    References listed on IDEAS

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    1. Jess H. Chua & James J. Chrisman & Pramodita Sharma, 1999. "Defining the Family Business by Behavior," Entrepreneurship Theory and Practice, , vol. 23(4), pages 19-39, July.
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