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The Use of Importance-Performance Analysis as an Evaluative Technique in Adult Education

Author

Listed:
  • Susan Alberty

    (Clemson University)

  • Brian J. Mihalik

    (Clemson University)

Abstract

Adult education is an area in which teaching evaluations are often required to assess instructional effectiveness. The purpose of this article is to present and illustrate a model for evaluation that will provide accurate information concerning the effectiveness of particular instructors and settings in adult education. Importance-Performance, the model used, identifies the relative importance of factors influencing student preferences (importance component) and also indicates the degree to which a particular educational setting possesses these factors (performance component).

Suggested Citation

  • Susan Alberty & Brian J. Mihalik, 1989. "The Use of Importance-Performance Analysis as an Evaluative Technique in Adult Education," Evaluation Review, , vol. 13(1), pages 33-44, February.
    • Handle: RePEc:sae:evarev:v:13:y:1989:i:1:p:33-44
    DOI: 10.1177/0193841X8901300103
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    Cited by:

    1. Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    2. Dwyer, Larry & Cvelbar, Ljubica Knežević & Edwards, Deborah & Mihalic, Tanja, 2012. "Fashioning a destination tourism future: The case of Slovenia," Tourism Management, Elsevier, vol. 33(2), pages 305-316.
    3. Lai, Ivan Ka Wai & Hitchcock, Michael, 2015. "Importance–performance analysis in tourism: A framework for researchers," Tourism Management, Elsevier, vol. 48(C), pages 242-267.
    4. Albayrak, Tahir & Caber, Meltem, 2015. "Prioritisation of the hotel attributes according to their influence on satisfaction: A comparison of two techniques," Tourism Management, Elsevier, vol. 46(C), pages 43-50.
    5. Ramírez-Hurtado, José M., 2017. "Utilização da análise de importância-desempenho para medir a satisfação de franqueados de agências de viagens," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 57(1), February.
    6. Chen, Pin-Zheng & Liu, Wan-Yu, 2019. "Assessing management performance of the national forest park using impact range-performance analysis and impact-asymmetry analysis," Forest Policy and Economics, Elsevier, vol. 104(C), pages 121-138.
    7. Sever, Ivan, 2015. "Importance-performance analysis: A valid management tool?," Tourism Management, Elsevier, vol. 48(C), pages 43-53.

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