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Determinants of Individuals' Willingness to Pay for Perceived Reductions in Environmental Health Risks: A Case Study of Bathing Water Quality

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  • S Georgiou
  • I H Langford
  • I J Bateman
  • R K Turner

Abstract

A contingent valuation (CV) study was undertaken to investigate individuals' stated willingness to pay (WTP) to reduce perceived risks of illness from the quality of bathing water at two beaches in East Anglia, United Kingdom. One beach, Great Yarmouth, failed to meet the EC (European Community) Bathing Water Quality Directive standard, whereas the other at Lowestoft passed. The analysis focuses on determinants of individuals' WTP, including measures of risk perception and attitudes to health not usually measured in CV studies. A conceptual model is then presented which sets the valuation of individual preferences in the context of personal worldviews, and external cultural, societal, and environmental factors which may influence, directly or indirectly, an individual's stated WTP.

Suggested Citation

  • S Georgiou & I H Langford & I J Bateman & R K Turner, 1998. "Determinants of Individuals' Willingness to Pay for Perceived Reductions in Environmental Health Risks: A Case Study of Bathing Water Quality," Environment and Planning A, , vol. 30(4), pages 577-594, April.
  • Handle: RePEc:sae:envira:v:30:y:1998:i:4:p:577-594
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    Cited by:

    1. Areti Kontogianni & Ian Langford & Andreas Papandreou & Mihalis Skourtos, 2003. "Social Preferences for Improving Water Quality: An Economic Analysis of Benefits from Wastewater Treatment," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 17(5), pages 317-336, October.
    2. repec:gam:jsusta:v:10:y:2018:i:5:p:1419-:d:144436 is not listed on IDEAS
    3. David Pearce, 1998. "Environmental Appraisal and Environmental Policy in the European Union," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 11(3), pages 489-501, April.
    4. Guy Hutton, Laurence Haller and Jamie Bartram, 2006. "Economic and Health Effects of Increasing Coverage of Low Cost Water and Sanitation Interventions," Human Development Occasional Papers (1992-2007) HDOCPA-2006-33, Human Development Report Office (HDRO), United Nations Development Programme (UNDP).
    5. Hoyos, David & Mariel, Petr & Fernández-Macho, Javier, 2009. "The influence of cultural identity on the WTP to protect natural resources: Some empirical evidence," Ecological Economics, Elsevier, vol. 68(8-9), pages 2372-2381, June.
    6. Thomas Klose, 2003. "A utility-theoretic model for QALYs and willingness to pay," Health Economics, John Wiley & Sons, Ltd., vol. 12(1), pages 17-31.
    7. Bateman, Ian J. & Day, Brett H. & Dupont, Diane P. & Georgiou, Stavros, 2006. "Incentive compatibility and procedural invariance testing of the one-and-one-half-bound dichotomous choice elicitation method: distinguishing strategic behaviour from the anchoring heuristic," 2006 Annual meeting, July 23-26, Long Beach, CA 21104, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. repec:eee:touman:v:36:y:2013:i:c:p:279-283 is not listed on IDEAS
    9. M. Guimarães & Carlos Sousa & Tiago Garcia & Tomaz Dentinho & Tomasz Boski, 2011. "The value of improved water quality in Guadiana estuary—a transborder application of contingent valuation methodology," Letters in Spatial and Resource Sciences, Springer, vol. 4(1), pages 31-48, March.
    10. Hynes, Stephen & Tinch, Dugald & Hanley, Nick, 2013. "Estimating the value of improvements to coastal waters resulting from revisions of the EU Bathing Waters Directive," Working Papers 160058, Socio-Economic Marine Research Unit, National University of Ireland, Galway.
    11. Nick Hanley & Bengt Kristrom, "undated". "What’s it worth? Exploring value uncertainty using interval questions in Contingent Valuation," Working Papers 2002_10, Business School - Economics, University of Glasgow.
    12. Nick Hanley & Stephen Hynes & Niels Jobstvogt & David M. Paterson, 2014. "Economic valuation of marine and coastal ecosystems:Is it currently fit for purpose?," Discussion Papers in Environment and Development Economics 2014-11, University of St. Andrews, School of Geography and Sustainable Development.
    13. Nick Hanley & David Bell & Begona Alvarez-Farizo, 2003. "Valuing the Benefits of Coastal Water Quality Improvements Using Contingent and Real Behaviour," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 24(3), pages 273-285, March.
    14. Börger, Tobias & Beaumont, Nicola J. & Pendleton, Linwood & Boyle, Kevin J. & Cooper, Philip & Fletcher, Stephen & Haab, Tim & Hanemann, Michael & Hooper, Tara L. & Hussain, S. Salman & Portela, Rosim, 2014. "Incorporating ecosystem services in marine planning: The role of valuation," Marine Policy, Elsevier, vol. 46(C), pages 161-170.

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