IDEAS home Printed from https://ideas.repec.org/a/sae/busper/v12y2024i3p462-473.html

Some searches may not work properly. We apologize for the inconvenience.

   My bibliography  Save this article

Exploring Crisis Leadership During COVID-19: A Case Study on OYO

Author

Listed:
  • Yasmin Kukul
  • Kedarnath Thakur
  • Lalatendu Kesari Jena

Abstract

The case explores the steps taken by the leadership team at OYO to mitigate the challenges faced due to the COVID-19 pandemic. As a young start-up on the growth trajectory, OYO was hit harder than some of its established competitors. With the onset of the pandemic, the hospitality industry had come to a grinding halt and occupancy rates were at an all-time low. It was necessary for the management to revamp organizational structures and processes, and exhibit strong leadership skills to drive the workforce through one of the most challenging periods that OYO would have to go through. A recurring theme observed throughout the case is the resilient leadership response to the crisis by the protagonist, that is, Ritesh Agarwal, the Founder and Group CEO of the company, and his unwavering involvement in ensuring to keep the company afloat. Several people-centric initiatives that were undertaken for different stakeholder groups are outlined throughout the case and a major focus is given to the importance of decentralized and distributed leadership in the face of a crisis. The case is a narrative on organizational crisis management on the face of a setback and the role of leaders and empowered employees to navigate it.

Suggested Citation

  • Yasmin Kukul & Kedarnath Thakur & Lalatendu Kesari Jena, 2024. "Exploring Crisis Leadership During COVID-19: A Case Study on OYO," Business Perspectives and Research, , vol. 12(3), pages 462-473, July.
    • Handle: RePEc:sae:busper:v:12:y:2024:i:3:p:462-473
    DOI: 10.1177/22785337221148812
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/22785337221148812
    Download Restriction: no
    File URL: https://libkey.io/10.1177/22785337221148812?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Janet Ledesma, 2014. "Conceptual Frameworks and Research Models on Resilience in Leadership," SAGE Open, , vol. 4(3), pages 21582440145, August.
    2. Arjen Boin & Sanneke Kuipers & Werner Overdijk, 2013. "Leadership in Times of Crisis: A Framework for Assessment," International Review of Public Administration, Taylor & Francis Journals, vol. 18(1), pages 79-91, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Hamsal & Diena Dwidienawati & Mohammad Ichsan & Ahmad Syamil & Bambang Trigunarsyah, 2022. "Multi-Perspective Approach to Building Team Resilience in Project Management—A Case Study in Indonesia," Sustainability, MDPI, vol. 14(20), pages 1-22, October.
    2. Alexandra-Bianca ANDRIANU, 2020. "Resilient organizational culture: Cluj-Napoca case study," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 11, pages 335-357, June.
    3. Kristina Czura & Florian Englmaier & Hoa Ho & Lisa Spantig, 2023. "Employee Performance and Mental Well-Being: The Mitigating Effects of Transformational Leadership during Crisis," Rationality and Competition Discussion Paper Series 412, CRC TRR 190 Rationality and Competition.
    4. Katarzyna Sienkiewicz-Małyjurek & Tomasz Owczarek, 2020. "Complementarity of Communication and Coordination in Ensuring Effectiveness of Emergency Management Networks," Sustainability, MDPI, vol. 13(1), pages 1-20, December.
    5. Leon Gwaka & Job Dubihlela, 2020. "The Resilience of Smallholder Livestock Farmers in Sub-Saharan Africa and the Risks Imbedded in Rural Livestock Systems," Agriculture, MDPI, vol. 10(7), pages 1-11, July.
    6. Wilson Peter Pramo & Mohammad Nasir Bistamam & Mohammad Aziz Shah Mohamed Arip, 2017. "Effect of Adventure Based Counselling on Resilience among National Service Trainee," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(9), pages 80-95, September.
    7. Charlotte Förster & Caroline Paparella & Stephanie Duchek & Wolfgang H. Güttel, 2022. "Leading in the Paradoxical World of Crises: How Leaders Navigate Through Crises," Schmalenbach Journal of Business Research, Springer, vol. 74(4), pages 631-657, December.
    8. Cristine de Clercy & Peter Ferguson, 2016. "Leadership in Precarious Contexts: Studying Political Leaders after the Global Financial Crisis," Politics and Governance, Cogitatio Press, vol. 4(2), pages 104-114.
    9. Brown, Bernard & Wang, Ting & Lee, Moosung & Childs, Alison, 2023. "Surviving, navigating and innovating through a pandemic: A review of research on school leadership during COVID-19, 2020–2021," International Journal of Educational Development, Elsevier, vol. 100(C).
    10. Murat Yıldırım & Ömer Kaynar & Francesco Chirico & Nicola Magnavita, 2023. "Resilience and Extrinsic Motivation as Mediators in the Relationship between Fear of Failure and Burnout," IJERPH, MDPI, vol. 20(10), pages 1-12, May.
    11. Umer Zaman & Laura Florez-Perez & Pablo Farías & Saba Abbasi & Muddasar Ghani Khwaja & Tri Indra Wijaksana, 2021. "Shadow of Your Former Self: Exploring Project Leaders’ Post-Failure Behaviors (Resilience, Self-Esteem and Self-Efficacy) in High-Tech Startup Projects," Sustainability, MDPI, vol. 13(22), pages 1-21, November.
    12. Blanca Rosa García-Rivera & Ignacio Alejandro Mendoza-Martínez & Jorge Luis García-Alcaraz & Jesús Everardo Olguín-Tiznado & Claudia Camargo Wilson & Mónica Fernanda Araníbar & Pedro García-Alcaraz, 2022. "Influence of Resilience on Burnout Syndrome of Faculty Professors," IJERPH, MDPI, vol. 19(2), pages 1-19, January.
    13. Hallak, Rob & Assaker, Guy & O’Connor, Peter & Lee, Craig, 2018. "Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 229-240.
    14. Bonvecchi, Alejandro & Calvo, Ernesto & Otálvaro-Ramírez, Susana & Scartascini, Carlos, 2022. "The Effect of a Crisis on Trust and Willingness to Reform: Evidence from Survey Panels in Argentina and Uruguay," IDB Publications (Working Papers) 12359, Inter-American Development Bank.
    15. Arandas, Mohammed Fadel, 2019. "Malaysian Media Coverage of Palestinian Presidents’ Image during Crises 1996-2016," SocArXiv kbcr4, Center for Open Science.
    16. Melissa A. Wheeler & Timothy Bednall & Vlad Demsar & Samuel G. Wilson, 2022. "Falling Apart and Coming Together: How Public Perceptions of Leadership Change in Response to Natural Disasters vs. Health Crises," Sustainability, MDPI, vol. 14(2), pages 1-19, January.
    17. Mojtaba Salem & Niels Van Quaquebeke & Maria Besiou, 2022. "Aid worker adaptability in humanitarian operations: Interplay of prosocial motivation and authoritarian leadership," Production and Operations Management, Production and Operations Management Society, vol. 31(11), pages 3982-4001, November.
    18. Leilei Tang & Bonai Fan & Chengjiang Li & Gang Zhao, 2022. "Empirical Evaluation of the Environmental Emergency Management Capability of Local Governments in China," Sustainability, MDPI, vol. 14(11), pages 1-16, May.
    19. Alezandra Marzeil A. Dalagan & Melecio A. Sy, Jr., 2023. "Post-Pandemic Business Recovery Experiences of Samal Island Beach Resorts Owners: A Hermeneutic Phenomenological Inquiry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 475-491, December.
    20. Tokovska Miroslava & Sørensen Anette & Nour Magde Mohamed & Ferreira Vanessa Nolasco, 2023. "Public Health Measures Enacted by the Norwegian Political Leadership to Protect the Elderly in Response to the SARS-CoV-2 Pandemic Crisis," Central European Journal of Public Policy, Sciendo, vol. 17(1), pages 1-13, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:busper:v:12:y:2024:i:3:p:462-473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.