IDEAS home Printed from https://ideas.repec.org/a/rom/rmcimn/v16y2015i2p205-221.html
   My bibliography  Save this article

Restructuring Stakeholder Collaboration and how Controlling can Add Value by Managing Educational CSR Initiatives - An Analysis Based on Multi Stakeholder Projects

Author

Listed:
  • Valerian LAVAL

    () (West University of Timiºoara, Romania)

Abstract

This paper illustrates how CSR initiatives can deliver significant added value to the stakeholders involved. Especially multinational companies can initiate the creation of shared value among stakeholders by collaborating with universities in educational CSR initiatives and by aligning such initiatives with their business strategy and manage them with controlling methodology. Our analysis will be based on successful educational CSR projects of multinational companies implemented within the West University of Timisoara. The practical implications for multinational companies are huge. Instead of engaging in CSR initiatives not related to their business strategy, our study illustrates how the value added can be increased by aligning CSR projects with the core business strategy. Furthermore, social implications of such initiatives are described by illustrating how other stakeholders could reach their complementary goals in this initiative. The main contribution of this paper is to describe the success factors for educational CSR projects from a multi stakeholder perspective and illustrating the usage of controlling methodology on two successfully implemented case studies.

Suggested Citation

  • Valerian LAVAL, 2015. "Restructuring Stakeholder Collaboration and how Controlling can Add Value by Managing Educational CSR Initiatives - An Analysis Based on Multi Stakeholder Projects," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 205-221, May.
  • Handle: RePEc:rom:rmcimn:v:16:y:2015:i:2:p:205-221
    as

    Download full text from publisher

    File URL: http://rmci.ase.ro/no16vol2/06.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Bibu, Nicolae Aurelian & Sala, Diana & Pantea, Marius & Bizoi, Gabriel, 2008. "Considerations about the Influence Factors on the Competitiveness of SME’s from Western Region of Romania," MPRA Paper 9479, University Library of Munich, Germany.
    2. Nicolae BIBU & Marian NASTASE & Diana Corina GLIGOR, 2010. "The Perception over Corporate Social Responsibility in Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 764-778, December.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Controlling; restructuring stakeholder relation; educational corporate social responsibility projects; shared value; strategic CSR.;

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:16:y:2015:i:2:p:205-221. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marian Nastase). General contact details of provider: http://edirc.repec.org/data/mnasero.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.