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Trends In The Evolution Of Marketing Management And Its Implication On The Business Environment

Author

Listed:
  • Doina I. POPESCU
  • Eduard Gabriel CEPTUREANU
  • Sebastian Ion CEPTUREANU

Abstract

In this article, we present the necessity of restructuring and re-evaluating the manner in which companies conduct their entire activity as a consequence of major mutations happening in the business world. We present the changes occurring at the level of marketing optics, as well as changes at strategic, operational and functional levels.

Suggested Citation

  • Doina I. POPESCU & Eduard Gabriel CEPTUREANU & Sebastian Ion CEPTUREANU, 2018. "Trends In The Evolution Of Marketing Management And Its Implication On The Business Environment," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 416-422, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:416-422
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    References listed on IDEAS

    as
    1. Eduard Gabriel Ceptureanu & Sebastian Ion Ceptureanu & Doina I. Popescu & Liviu Bogdan Vlad, 2017. "Two Stage Analysis of Successful Change Implementation of Knowledge Management Strategies in Energy Companies from Romania," Energies, MDPI, vol. 10(12), pages 1-17, November.
    2. Doina I. Popescu, 2012. "Economic Recovery Strategies For An Innovative Romanian Industrial Sector," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(1), pages 433-438, November.
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