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The Country Brand- An Objective That Is Difficult To Accomplish

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  • Gabriela ZAI

Abstract

In a world where everything is a brand, countries cannot make an exception, even more so as they find themselves in an almost constant competition trying to attract tourists, investors, talents and credibility. A powerful brand attracts quality however, in order to be strong, a brand must also be positive, attractive and sustainable. Next to the brand, the country’s image represents one of the key-elements of promoting any country. Although Romania finds itself quite far from having a well-articulated brand and country image, efforts are being put in this direction and we hope that, in a not so distant future, they will be put to practice and have the desired effects.

Suggested Citation

  • Gabriela ZAI, 2018. "The Country Brand- An Objective That Is Difficult To Accomplish," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 889-894, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:889-894
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    References listed on IDEAS

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