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The Strategic Plan for Tourism Development in Italy

Author

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  • Silvia ANGELONI

    () (University of Molise, Italy)

Abstract

Conceptual works on tourism destination competitiveness affirm the central importance of planning the process of value creation within destination. Italy is an emblematic case of why and how a leading tourism destination may lose competitiveness along the years. Up to the 1980s Italy was in fact the top international tourism destination, but then such ranking gradually decreased, because of more complexity of sector and, over all, because of marginality of tourism in the government agenda and more in general of the country. After years of strategic myopia, Italy finally has a tool that formalizes its vision and indicates the key factors that can be leveraged in order to regain ground. In 2013, Italy adopted a National Strategic Plan. Therefore, this paper aims to describe an important turning point in tourism policies for the economic and cultural development of Italy. The research highlights the problematic areas of Italy’s tourism industry and explains how a new approach should make the Italian destination able to successfully compete on the international tourism market.

Suggested Citation

  • Silvia ANGELONI, 2013. "The Strategic Plan for Tourism Development in Italy," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(1), pages 106-120, June.
  • Handle: RePEc:rom:econmn:v:16:y:2013:i:1:p:106-120
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    File URL: http://www.management.ase.ro/reveconomia/2013-1/8.pdf
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    References listed on IDEAS

    as
    1. Ann H. Kelly & P. Wenzel Geissler, 2011. "Introduction," Journal of Cultural Economy, Taylor & Francis Journals, vol. 4(1), pages 3-10, February.
    2. H. Dewachter & R. Houssa & P.R. Kaltwasser, 2011. "Introduction," Review of Business and Economic Literature, Intersentia, vol. 56(4), pages 378-382, December.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    international tourism competitiveness; Italian destination; Strategic Plan.;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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