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Heritage As A Strategic Resource: Experience Of Romanian Rural Touristic Firms

Author

Listed:
  • Botezat Elena-Aurelia

    (University of Oradea)

Abstract

To achieve sustainable performance, touristic rural firms must offer more than food, accommodation and transport services. In this context, heritage plays a key role in rural tourism, directly linked with a competitive offer based on innovation and a responsible and sustainable tourism. The promotion of original elements from the life and culture of an area represents a strong touristic attraction for a significant segment of tourists. These tourists look for authenticity and they want to observe the daily life of people interspersed with local cultural elements. In our paper, firstly, we will present the Romanian rural heritage, with his particular and unique elements. Then, it will be explained how heritage can be valorised like strategic resource in order to attain competitive advantage and economic development. Finally, some examples will be presented based on study-parts of two European project implemented in the Western region of Romania.

Suggested Citation

  • Botezat Elena-Aurelia, 2014. "Heritage As A Strategic Resource: Experience Of Romanian Rural Touristic Firms," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 324-331, December.
    • Handle: RePEc:ora:journl:v:2:y:2014:i:2:p:324-331
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    File URL: http://anale.steconomiceuoradea.ro/volume/2014/n2/037.pdf
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    References listed on IDEAS

    as
    1. Wei-Chiang Hong, 2008. "Competitiveness in the Tourism Sector," Contributions to Economics, Springer, number 978-3-7908-2042-3, May.
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    More about this item

    Keywords

    Romania; heritage; strategic resource; touristic competitive offer;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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