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The authenticity and social media effect on revisit intention mediated by destination image

Author

Listed:
  • Lintang Ayu Alya Maarif

    (Universitas Brawijaya)

  • Kusuma Ratnawati

    (Universitas Brawijaya)

  • Raditha Dwi Vata Hapsari

    (Universitas Brawijaya)

Abstract

This study examines the effect of authenticity, social media, and destination image on revisit intention. This study uses explanatory research with a quantitative approach. The population in this study were domestic tourists or foreign tourists who had visited tourist destinations in Gianyar at least once. The sampling technique used in the study was purposive sampling. The sample in the study was 250 respondents. Data collection was used through surveys, documentation, and Likert scales to test instruments. The data were analyzed using structural equation model partial least square (SEM-PLS) modeling. The results of this study indicate that authenticity and social media can increase revisit intention. In addition, authenticity and social media can also improve destination image. The destination can also increase revisit intention. Overall destination image) has the most significant influence on destination selection. Destination image can mediate between authenticity and social media on revisit intention. The better the authenticity and utilization of social media in Gianyar tourist destinations, the better the destination image will increase revisit intention. The results of this study suggest that the management of Gianyar tourism can maintain the authenticity of Gianyar tourist destinations and increase the use of social media to attract tourists to revisit Gianyar tourism. Key Words:Authenticity, Social Media, Destination Image, Revisit Intention, Gianyar Tourism.

Suggested Citation

  • Lintang Ayu Alya Maarif & Kusuma Ratnawati & Raditha Dwi Vata Hapsari, 2023. "The authenticity and social media effect on revisit intention mediated by destination image," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(4), pages 33-43, June.
    • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:4:p:33-43
    DOI: 10.20525/ijrbs.v12i4.2660
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    References listed on IDEAS

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    1. Ram, Y. & Björk, P. & Weidenfeld, A., 2016. "Authenticity and place attachment of major visitor attractions," Tourism Management, Elsevier, vol. 52(C), pages 110-122.
    2. Seo, Eun-Ju & Park, Jin-Woo, 2018. "A study on the effects of social media marketing activities on brand equity and customer response in the airline industry," Journal of Air Transport Management, Elsevier, vol. 66(C), pages 36-41.
    3. Lu, Lu & Chi, Christina G. & Liu, Yi, 2015. "Authenticity, involvement, and image: Evaluating tourist experiences at historic districts," Tourism Management, Elsevier, vol. 50(C), pages 85-96.
    4. Blend Ibrahim & Ahmad Aljarah & Dima Sawaftah, 2021. "Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
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    Cited by:

    1. Puteri Illiya Badrisa Azman & Nur Arfa Najihah Mohd Fauz & Ezwani Azmi, 2025. "The Influence of Trending Social Media Content on Youths’ Revisit Intention," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 4630-4637, September.

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