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Effects of gender sensitive language in job listings: A study on real-life user interaction

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  • Dominik Hetjens
  • Stefan Hartmann

Abstract

The possible impact of gender-sensitive language on readers is among the most controversially debated issues in linguistics and beyond. Previous studies have suggested that there is an effect of gender-sensitive language on mental representations, based on data gathered in laboratory settings with small groups of participants. We add a new perspective by examining correlations of authentic language use with authentic user interaction on a recruitment website. Drawing upon a large dataset provided by the recruitment platform StepStone, we evaluate whether job advertisements using certain kinds of gender-sensitive language in their titles correlate with higher proportions of views by female users. Our results indicate that there are differing effects depending on the type of gender-sensitive language that is used. Overall, the strongest correlation can be found with terms that include the feminine suffix -in.

Suggested Citation

  • Dominik Hetjens & Stefan Hartmann, 2024. "Effects of gender sensitive language in job listings: A study on real-life user interaction," PLOS ONE, Public Library of Science, vol. 19(8), pages 1-18, August.
  • Handle: RePEc:plo:pone00:0308072
    DOI: 10.1371/journal.pone.0308072
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