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Digital literacy and farmers’ entrepreneurial behavior—Empirical analysis based on CHFS2019 micro data

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  • Qingyun Bai
  • Haipeng Chen
  • Jie Zhou
  • Guohong Li
  • Dundang Zang
  • Yaya Sow
  • Qianling Shen

Abstract

Farmers’ entrepreneurship is an important engine to comprehensively help promote rural revitalization. Based on data from the China Household Finance Survey (CHFS2019), this paper empirically examines the effect of digital literacy on farmers’ entrepreneurial behavior using the Probit model and instrumental variable method; and examines the mediating role of health status in this effect using the mediation effect model, combined with the Sobel and Bootstrap tests. The results of the study showed that (1) digital literacy positively influenced farmers’ entrepreneurial behavior at the 1% significant level, and this positive influence showed some differences across gender and age; (2) health status played a mediating effect in the positive influence of digital literacy on farmers’ entrepreneurial behavior. Accordingly, policy recommendations are made to foster farmers’ digital literacy, encourage farmers’ entrepreneurship, and ensure farmers’ "digital health" services.

Suggested Citation

  • Qingyun Bai & Haipeng Chen & Jie Zhou & Guohong Li & Dundang Zang & Yaya Sow & Qianling Shen, 2023. "Digital literacy and farmers’ entrepreneurial behavior—Empirical analysis based on CHFS2019 micro data," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-19, July.
    • Handle: RePEc:plo:pone00:0288245
    DOI: 10.1371/journal.pone.0288245
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    References listed on IDEAS

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    2. Bannor, Richard Kwasi & Ros-Tonen, Mirjam A.F. & Mensah, Princess Ophelia & Derkyi, Mercy & Nassah, Valerie Fumey, 2021. "Entrepreneurial behaviour among non-timber forest product-growing farmers in Ghana: An analysis in support of a reforestation policy," Forest Policy and Economics, Elsevier, vol. 122(C).
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    1. Xiujuan Cui & Jieyu Yang & Ziqian Fan & Yongqiang Wang, 2025. "Does the Improvement of Farmers’ Digital Literacy Restrain Their Opportunistic Behavior When They Choose Pest Control Methods in Certified Agro-Products?," Agriculture, MDPI, vol. 15(14), pages 1-28, July.

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