IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0288245.html
   My bibliography  Save this article

Digital literacy and farmers’ entrepreneurial behavior—Empirical analysis based on CHFS2019 micro data

Author

Listed:
  • Qingyun Bai
  • Haipeng Chen
  • Jie Zhou
  • Guohong Li
  • Dundang Zang
  • Yaya Sow
  • Qianling Shen

Abstract

Farmers’ entrepreneurship is an important engine to comprehensively help promote rural revitalization. Based on data from the China Household Finance Survey (CHFS2019), this paper empirically examines the effect of digital literacy on farmers’ entrepreneurial behavior using the Probit model and instrumental variable method; and examines the mediating role of health status in this effect using the mediation effect model, combined with the Sobel and Bootstrap tests. The results of the study showed that (1) digital literacy positively influenced farmers’ entrepreneurial behavior at the 1% significant level, and this positive influence showed some differences across gender and age; (2) health status played a mediating effect in the positive influence of digital literacy on farmers’ entrepreneurial behavior. Accordingly, policy recommendations are made to foster farmers’ digital literacy, encourage farmers’ entrepreneurship, and ensure farmers’ "digital health" services.

Suggested Citation

  • Qingyun Bai & Haipeng Chen & Jie Zhou & Guohong Li & Dundang Zang & Yaya Sow & Qianling Shen, 2023. "Digital literacy and farmers’ entrepreneurial behavior—Empirical analysis based on CHFS2019 micro data," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-19, July.
    • Handle: RePEc:plo:pone00:0288245
    DOI: 10.1371/journal.pone.0288245
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0288245
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0288245&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0288245?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sarah Fitz-Koch & Mattias Nordqvist & Sara Carter & Erik Hunter, 2018. "Entrepreneurship in the Agricultural Sector: A Literature Review and Future Research Opportunities," Entrepreneurship Theory and Practice, , vol. 42(1), pages 129-166, January.
    2. Arthur L. Dolinsky & Richard K. Caputo, 2003. "Health and Female Self‐Employment," Journal of Small Business Management, Taylor & Francis Journals, vol. 41(3), pages 233-241, July.
    3. Bannor, Richard Kwasi & Ros-Tonen, Mirjam A.F. & Mensah, Princess Ophelia & Derkyi, Mercy & Nassah, Valerie Fumey, 2021. "Entrepreneurial behaviour among non-timber forest product-growing farmers in Ghana: An analysis in support of a reforestation policy," Forest Policy and Economics, Elsevier, vol. 122(C).
    4. Komppula, Raija, 2014. "The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study," Tourism Management, Elsevier, vol. 40(C), pages 361-371.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiujuan Cui & Jieyu Yang & Ziqian Fan & Yongqiang Wang, 2025. "Does the Improvement of Farmers’ Digital Literacy Restrain Their Opportunistic Behavior When They Choose Pest Control Methods in Certified Agro-Products?," Agriculture, MDPI, vol. 15(14), pages 1-28, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexis Zickafoose & Gary Wingenbach & Matt Baker & Edwin Price, 2023. "Developing Youth Agricultural Entrepreneurship in Latin America and the Caribbean," Sustainability, MDPI, vol. 15(22), pages 1-19, November.
    2. Justin R. Hall & Selen Savas-Hall & Eric H. Shaw, 2023. "A deductive approach to a systematic review of entrepreneurship literature," Management Review Quarterly, Springer, vol. 73(3), pages 987-1016, September.
    3. Cucari, Nicola & Wankowicz, Ewa & Esposito De Falco, Salvatore, 2019. "Rural tourism and Albergo Diffuso: A case study for sustainable land-use planning," Land Use Policy, Elsevier, vol. 82(C), pages 105-119.
    4. Greeni Maheshwari & Khanh Linh Kha & Anantha Raj A. Arokiasamy, 2023. "Factors affecting students’ entrepreneurial intentions: a systematic review (2005–2022) for future directions in theory and practice," Management Review Quarterly, Springer, vol. 73(4), pages 1903-1970, December.
    5. Sharina Shariff & Siti ‘Aisyah Baharudin & Nor Asmat Ismail, 2025. "A Systematic Review of the Challenges and Opportunities of the Agriculture Economic Sector in Malaysia," Information Management and Business Review, AMH International, vol. 17(1), pages 285-303.
    6. Alfredo De Massis & Josip Kotlar & Mike Wright & Franz W. Kellermanns, 2018. "Sector-Based Entrepreneurial Capabilities and the Promise of Sector Studies in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 42(1), pages 3-23, January.
    7. Feng Xu & Xiaogang He & Xueru Yang, 2021. "A Multilevel Approach Linking Entrepreneurial Contexts to Subjective Well-Being: Evidence from Rural Chinese Entrepreneurs," Journal of Happiness Studies, Springer, vol. 22(4), pages 1537-1561, April.
    8. Yunhui Zhao & Zhimin Wang & Taiwen Feng & Ting Kong & Qiansong Zhang, 2022. "Organizational unlearning and inclusive innovation: The moderating role of green control ambidexterity," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(4), pages 539-555, August.
    9. Viktoria Graskemper & Xiaohua Yu & Jan‐Henning Feil, 2021. "Analyzing strategic entrepreneurial choices in agriculture—Empirical evidence from Germany," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 569-589, July.
    10. Wei Guo & Xin Zhang, 2022. "Regional Tourism Performance Research: Knowledge Foundation, Discipline Structure, and Academic Frontier," SAGE Open, , vol. 12(1), pages 21582440221, March.
    11. Biconne, Valentina & Colombelli, Alessandra & Marullo, Cristina, 2024. "Exploring the Role of Openness to Collaborations with External Stakeholders in Sustainability Adoption: A Study Of Tourism Micro-Firms," Department of Economics and Statistics Cognetti de Martiis. Working Papers 202416, University of Turin.
    12. Chien Mu Yeh, 2020. "The influence of foreign institutional investors, institutional directors, and the share pledge ratio of directors on financial performance of tourism firms," Tourism Economics, , vol. 26(1), pages 179-201, February.
    13. repec:ehu:cuader:49761 is not listed on IDEAS
    14. Biconne, Valentina & Colombelli, Alessandra, 2024. "Needs and Barriers of Innovation and Coordination Perceived by DMOs, Trade Associations and Tourism Consortia," Department of Economics and Statistics Cognetti de Martiis. Working Papers 202417, University of Turin.
    15. Ali Sher & Saman Mazhar & Azhar Abbas & Muhammad Amjed Iqbal & Xiangmei Li, 2019. "Linking Entrepreneurial Skills and Opportunity Recognition with Improved Food Distribution in the Context of the CPEC: A Case of Pakistan," Sustainability, MDPI, vol. 11(7), pages 1-22, March.
    16. Nicholas A. Lancaster & Ariana P. Torres, 2019. "Investigating the Drivers of Farm Diversification Among U.S. Fruit and Vegetable Operations," Sustainability, MDPI, vol. 11(12), pages 1-20, June.
    17. Giulio Fusco, 2021. "Twenty Years of Common Agricultural Policy in Europe: A Bibliometric Analysis," Sustainability, MDPI, vol. 13(19), pages 1-15, September.
    18. Kuldeep Singh & Madhvendra Misra, 2021. "Developing an agricultural entrepreneur inclination model for sustainable agriculture by integrating expert mining and ISM–MICMAC," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 5122-5150, April.
    19. Quoc Hoang Thai & Khuong Ngoc Mai & Tung Thanh Do, 2023. "An Evolution of Entrepreneurial Ecosystem Studies: A Systematic Literature Review and Future Research Agenda," SAGE Open, , vol. 13(1), pages 21582440231, March.
    20. Olumeh, Dennis Etemesi & Mithöfer, Dagmar, 2023. "Gender gaps in the collection and marketing of an underutilized plant species – Baobab in Malawi," Forest Policy and Economics, Elsevier, vol. 152(C).
    21. Marko D. Petrović & Aleksandra Vujko & Tamara Gajić & Darko B. Vuković & Milan Radovanović & Jasmina M. Jovanović & Natalia Vuković, 2017. "Tourism as an Approach to Sustainable Rural Development in Post-Socialist Countries: A Comparative Study of Serbia and Slovenia," Sustainability, MDPI, vol. 10(1), pages 1-14, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0288245. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.