IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0276853.html
   My bibliography  Save this article

The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia

Author

Listed:
  • Orly Carvache-Franco
  • Jose Loaiza-Torres
  • Carolina Soto-Montenegro
  • Mauricio Carvache-Franco
  • Wilmer Carvache-Franco

Abstract

The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developing country. The design is quantitative, the TAM model is used with the variables: risk of misuse of information, risk of not obtaining the benefits of the product and risk of inefficiency of the functionality. The results show that the three risks examined do not affect the acceptance of electronic commerce, and that the variables perceived usefulness and ease of use have a positive effect on the acceptance of electronic commerce. The theoretical implications of this study provide empirical evidence from Bolivia, which shows strong variables of perceived usefulness and ease of use, which mitigates the effect of risk´s perception by the consumer, the results are explained in the context of the COVID-19 pandemic that accelerated the rapid acceptance of electronic commerce, increasing the perception of usefulness and ease of use of online shopping. As practical implications, this research provides managers and administrators of online businesses with knowledge about the effect of risk variables perceived by consumers.

Suggested Citation

  • Orly Carvache-Franco & Jose Loaiza-Torres & Carolina Soto-Montenegro & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2022. "The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia," PLOS ONE, Public Library of Science, vol. 17(11), pages 1-15, November.
    • Handle: RePEc:plo:pone00:0276853
    DOI: 10.1371/journal.pone.0276853
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0276853
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0276853&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0276853?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Humera Khan & P.D.D. Dominic, 2017. "Performance measure of online system acceptance and customer satisfaction through airlines websites in Malaysia," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 12(4), pages 508-524.
    2. Rita Rahayu & John Day, 2017. "E-commerce adoption by SMEs in developing countries: evidence from Indonesia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 25-41, April.
    3. Sufyan Habib & Nawaf N. Hamadneh, 2021. "Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic," Sustainability, MDPI, vol. 13(18), pages 1-16, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rosillo-Díaz, Elena & Muñoz-Rosas, Juan Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    2. Makomborero Bure & Robertson K. Tengeh, 2019. "Implementation of internal controls and the sustainability of SMEs in Harare in Zimbabwe," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 201-218, September.
    3. Sunday C. Eze & Vera C. A. Chinedu-Eze & Hart O. Awa, 2021. "Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology," SAGE Open, , vol. 11(2), pages 21582440211, April.
    4. Elissa Dwi Lestari, 2022. "The Effect of Financial Literacy, Cost of Technology Adoption, Technology Perceived Usefulness, and Government Support on MSMEs' Business Resilience ," GATR Journals gjbssr620, Global Academy of Training and Research (GATR) Enterprise.
    5. Xiong, Yanyan & Cui, Xue & Yu, Liuming, 2024. "Impact of COVID-19 pandemic on online consumption share: Evidence from China's mobile payment data," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    6. Martin Wynn & Olakunle Olayinka, 2021. "E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector," Sustainability, MDPI, vol. 13(13), pages 1-23, June.
    7. Emmanuel H. Yindi & Immaculate Maumoh & Prisillah L. Mahavile, 2021. "Exploring the role of Awareness, Government Policy, and Infrastructure in adapting B2C E-Commerce to East African Countries," Papers 2102.11729, arXiv.org.
    8. Miftahurrohman Miftahurrohman & Eko Sediyono & Albert Kriestian Novi Adhi Nugraha, 2022. "The Model of the Sustainability of E-commerce Adoption: A Study on Carved Furniture SMEs in Indonesia," Technium Social Sciences Journal, Technium Science, vol. 30(1), pages 466-483, April.
    9. Onkar Nath Mishra & Saurabh Gupta, 2020. "Antecedents and Impact of E-commerce Adoption among New Venture Firms: Evidence from Tourism and Hospitality Industry," Vision, , vol. 24(4), pages 431-440, December.
    10. Faruk Ahmeti & Burim Prenaj, 2022. "Determinants Affecting Consumer Acceptance and Adoption of Internet Banking in Developing Countries: The case study of Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 60-79.
    11. Marcucci, Edoardo & Gatta, Valerio & de Oliveira Leite Nascimento, Carla & Aziz, Soukaina & Ayagah, Prince & Montero, Tania, 2024. "The environmental impact of buying groceries online/offline pre and during COVID-19. Any changes?," Transport Policy, Elsevier, vol. 149(C), pages 222-233.
    12. Ali Abbas & Sahadah Hj. Abdullah* & Rosli Mohd Saad, 2018. "Affecting Factors to Intentions to Adoption of E-Commerce Technologies in SMEs of Pakistan," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 147-155:4.
    13. Robert Jeyakumar Nathan & Vijay Victor & Chin Lay Gan & Sebastian Kot, 2019. "Electronic commerce for home-based businesses in emerging and developed economy," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 463-483, December.
    14. Wu, Min & Lin, Angie Shi Qi & Yuen, Kum Fai, 2024. "The effects of motivated consumer innovativeness on consumer acceptance of autonomous delivery robots," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    15. Lorena Espina-Romero & José Gregorio Noroño Sánchez & Humberto Gutiérrez Hurtado & Helga Dworaczek Conde & Yessenia Solier Castro & Luz Emérita Cervera Cajo & Jose Rio Corredoira, 2023. "Which Industrial Sectors Are Affected by Artificial Intelligence? A Bibliometric Analysis of Trends and Perspectives," Sustainability, MDPI, vol. 15(16), pages 1-18, August.
    16. Setyowati, Nuning & Masyhuri & Handoyo Mulyo, Jangkung & Irham, 2024. "Benefits, barriers, and levels of e-commerce adoption: study of traditional beverage SMEs," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 10(3), September.
    17. Emmanuel Nikundiwe Abraham, 2022. "Challenges Limiting SMEs from Adopting Electronic Commerce in Tanzania: A case study of Ilala Municipality Dar es salaam," International Journal of Science and Business, IJSAB International, vol. 7(1), pages 13-23.
    18. Ishraq Jerin & Amer Hamzah Jantan & Abu Bakar Abdul Hamid, 2024. "Adoption Intention of Technology in SMEs Conceptualizing and Framing the Adoption Intention of Next Level Technology in Food and Beverage Manufacturing SMES in Bangladesh," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 3153-3173, November.
    19. Li, Xiaokang & Guo, Hongdong & Jin, Songqing & Ma, Wanglin & Zeng, Yiwu, 2021. "Do farmers gain internet dividends from E-commerce adoption? Evidence from China," Food Policy, Elsevier, vol. 101(C).
    20. Lili Li & Linyi Zheng & Zhonggen Zhang & Yixiang Song, 2024. "How to trigger and strengthen the positive impact of the internet on the income of farmers in the region? A case from China," Electronic Commerce Research, Springer, vol. 24(2), pages 1407-1433, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0276853. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.