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Corporate social responsibility and job applicant attraction: A moderated-mediation model

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  • Hong-yan Wang
  • Zhi-Xia Chen

Abstract

Based on the social identity theory, this study investigates the mediation and moderation mechanism of CSR on job applicant attraction. A total of 395 job seekers are recruited to join in the experiment survey. The results indicate that job seekers’ perceptions of CSR positively relate to job applicant attraction, employer reputation and expected pride mediate this relationship, respectively, and the serial mediating role of employer reputation and then expected pride in the relationship between CSR and job applicant attraction. Additionally, the findings show that job applicants’ materialism orientation plays a moderating role in the indirect effect of CSR on job applicant attraction via expected pride, but the moderating effect of job seekers’ materialism orientation in the indirect effect of CSR on job applicant attraction via employer reputation is not statistically significant. These findings enrich the new culture-driven evidence on the impacting mechanism of CSR on job applicant’s attitude and provide valuable insight into how CSR motivates job applicant attraction.

Suggested Citation

  • Hong-yan Wang & Zhi-Xia Chen, 2022. "Corporate social responsibility and job applicant attraction: A moderated-mediation model," PLOS ONE, Public Library of Science, vol. 17(3), pages 1-19, March.
    • Handle: RePEc:plo:pone00:0260125
    DOI: 10.1371/journal.pone.0260125
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    1. Youngran Shin & Vinh V. Thai, 2015. "The Impact of Corporate Social Responsibility on Customer Satisfaction, Relationship Maintenance and Loyalty in the Shipping Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(6), pages 381-392, November.
    2. Hankil Lee & Sang Yong Kim & Goun Kim & Hye-Young Kang, 2019. "Public preferences for corporate social responsibility activities in the pharmaceutical industry: Empirical evidence from Korea," PLOS ONE, Public Library of Science, vol. 14(8), pages 1-17, August.
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