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Memetics On The Facebook


  • Joanna Kwiatkowska

    () (Faculty of Magement, Czestochowa University of Management, Poland)

  • Joanna Gutowska

    (Faculty of Magement, Czestochowa University of Management, Poland)


The aim of this article is a verification of mems propagation in social networks. A mem is a valuable piece of information which has a viral characteristics and it constitutes at present the basis for actions in social media. The verification of the hypothesis established by the authors of this article has been conducted on the basis of computer simulation realised in the NetLogo environment

Suggested Citation

  • Joanna Kwiatkowska & Joanna Gutowska, 2012. "Memetics On The Facebook," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 5(1), pages 305-314, June.
  • Handle: RePEc:pcz:journl:v:5:y:2012:i:1:p:304-314

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    References listed on IDEAS

    1. Kacperski, Krzysztof & Hoł yst, Janusz A., 1999. "Opinion formation model with strong leader and external impact: a mean field approach," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 269(2), pages 511-526.
    2. Zhao, Laijun & Wang, Qin & Cheng, Jingjing & Chen, Yucheng & Wang, Jiajia & Huang, Wei, 2011. "Rumor spreading model with consideration of forgetting mechanism: A case of online blogging LiveJournal," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 390(13), pages 2619-2625.
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    More about this item


    social networks; memetics; propagation of information; simulation; multi-agent programming;

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General


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