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Use Of Abraham Maslow’S Motivation Theory For Setting Consumers’ Satisfaction-Non-Satisfaction

Author

Listed:
  • Ioan Constantin Dima

    () (Valahia University of Targoviste)

  • Mariana Man

    (Universitatea din Petrosani)

  • Sebastian Kot

    (Czestochowa University of Technology)

Abstract

Behind a consumer’s decision to purchase a product/service there is always a reason or a complex of reasons, and behind rejecting a product/service there is always the consumer’s conclusion that, by its competences, that respective product/service will not fulfil that respective need at the level one desires. In order to explain the internal origins of consumers’ behaviour, the contemporary psychology applies to the concepts of “needs” (necessities) and “motivations”. The relation between these two categories consists in the needs which become antecedent conditions for determining the occurrence of motivations.

Suggested Citation

  • Ioan Constantin Dima & Mariana Man & Sebastian Kot, 2010. "Use Of Abraham Maslow’S Motivation Theory For Setting Consumers’ Satisfaction-Non-Satisfaction," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 2(1), pages 132-138, December.
  • Handle: RePEc:pcz:journl:v:2:y:2010:i:2:p:132-138
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    Citations

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    Cited by:

    1. Weronika Toszewska-Czerniej, 2015. "Knowledge Management Model," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(2), pages 180-190, December.
    2. Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.
    3. Monika Kozerska, 2014. "Essence And Meaning Of Logistics Customer Service - Example Of Biprotrans," Advanced Logistic systems, University of Miskolc, Department of Material Handling and Logistics, vol. 8(1), pages 85-92, December.
    4. Zuzana Soltysova & Slavomir Bednar, 2015. "Complexity Management In Terms Of Mass Customized Manufacturing," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(2), pages 139-149, December.

    More about this item

    Keywords

    need motivation; satisfaction; dissatisfaction; perceived quality; reality expected;

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General
    • B00 - Schools of Economic Thought and Methodology - - General - - - History of Economic Thought, Methodology, and Heterodox Approaches
    • H00 - Public Economics - - General - - - General

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