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Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo

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  • Olga Kolotouchkina

    (Universidad San Pablo-CEU, CEU Universities)

  • Gildo Seisdedos

    (IE Business School)

Abstract

The expanding networks of information and communication technology (ICT) enabling the connection of places, people and objects shape the reality of urban development nowadays. Although the spread of digitally led urban innovations remains uneven around the world, some places have started a progressive transition towards smart city format. Two dimensions are usually highlighted among the main features of smart urban development. The reliance on the intensive use of ICT to address the most challenging issues of urban planning is emphasised from a technological perspective. On the other hand, a more holistic scenario enhances citizens’ inventiveness, collective intelligence and knowledge-based urban development. The impact of ICT on urban development and representation is particularly remarkable when an entire new city is built following a smart city approach. Three relevant examples would be Songdo International Business District (Songdo IBD) City in South Korea, Masdar City in Abu Dhabi and Skolkovo City in Russian Federation, built to challenge the status quo of urban dynamics. Through a case study approach, this paper explores the most salient features of the place branding strategy of these new smart cities, focussed on creating an exclusive and technology-led business innovation ecosystem for highly skilled residents.

Suggested Citation

  • Olga Kolotouchkina & Gildo Seisdedos, 2018. "Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 115-124, May.
    • Handle: RePEc:pal:pbapdi:v:14:y:2018:i:2:d:10.1057_s41254-017-0078-2
    DOI: 10.1057/s41254-017-0078-2
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    References listed on IDEAS

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    1. Robert Govers, 2015. "Rethinking Virtual and Online Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 73-83, Springer.
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    Cited by:

    1. Olga Kolotouchkina & Monica Viñarás-Abad & Luis Mañas-Viniegra, 2023. "Digital Ageism: Emerging Challenges and Best Practices of Age-Friendly Digital Urban Governance," Media and Communication, Cogitatio Press, vol. 11(3), pages 6-17.
    2. Yigitcanlar, Tan & Han, Hoon & Kamruzzaman, Md. & Ioppolo, Giuseppe & Sabatini-Marques, Jamile, 2019. "The making of smart cities: Are Songdo, Masdar, Amsterdam, San Francisco and Brisbane the best we could build?," Land Use Policy, Elsevier, vol. 88(C).
    3. Magdalena Grebosz-Krawczyk, 2021. "Place branding (r)evolution: the management of the smart city’s brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 93-104, March.
    4. Tuqa Mohamed AlOwais, 2019. "Emirate of Abu Dhabi Brand Marketing Strategy – Travelers Welcome," Modern Applied Science, Canadian Center of Science and Education, vol. 13(8), pages 1-57, August.
    5. Assumpció Huertas & Antonio Moreno & Jordi Pascual, 2021. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    6. Parul Gupta & Sumedha Chauhan & M. P. Jaiswal, 2019. "Classification of Smart City Research - a Descriptive Literature Review and Future Research Agenda," Information Systems Frontiers, Springer, vol. 21(3), pages 661-685, June.
    7. Chung-Shing Chan, 2019. "Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(1), pages 12-27, March.
    8. Natalya Yu. Vlasova & Yelena S. Kulikova, 2018. "Place Marketing in Conditions of the Forming Digital Economy," Journal of New Economy, Ural State University of Economics, vol. 19(3), pages 69-81, June.

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