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The use of a fitness app for customer recommendation: linear models and qualitative comparative analysis

Author

Listed:
  • Fernando García-Pascual

    (Universitat de València)

  • Manel Valcarce-Torrente

    (Universidad Internacional de Valencia)

  • Ferran Calabuig

    (Universitat de València)

  • Jerónimo García-Fernández

    (Universidad de Sevilla)

Abstract

The use of technology within sports services has become an important field of study. Currently, the vast majority of sports services offer their users mobile applications to facilitate aspects such as communication and information. Within fitness centres, these mobile applications have become key elements to keep users informed and to reinforce behaviours such as loyalty towards the service. This study analyses the influence of mobile applications used in fitness centres on users’ recommendations of the app. Two methodologies were used to measure users’ perceptions: linear models and qualitative comparative analysis. The main results show that certain dimensions of the Mobile App Rating Scale (MARS) have a strong influence on users’ future app recommendations as well as the influence of users’ gender and age. It is important for managers of these sports services to implement technologies that provide two-way communication with users and therefore facilitate positive app recommendations. Furthermore, analysing the data using these two methodologies offers researchers a more detailed examination to better understand customers’ perceptions and, consequently, to establish more precise actions within the service.

Suggested Citation

  • Fernando García-Pascual & Manel Valcarce-Torrente & Ferran Calabuig & Jerónimo García-Fernández, 2023. "The use of a fitness app for customer recommendation: linear models and qualitative comparative analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-8, December.
    • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02330-5
    DOI: 10.1057/s41599-023-02330-5
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    References listed on IDEAS

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    1. Fernando García-Pascual & Carlos Pérez-Campos & Joaquín García Sánchez & Ana Soto-Rubio & Sergio Aguado Berenguer, 2021. "Models of Sports Management in Fitness Centres. Influence of Sex, Age and Sport Frequency. Linear Models vs. Qualitative Comparative Analysis," Sustainability, MDPI, vol. 13(16), pages 1-11, August.
    2. Paloma Escamilla-Fajardo & Juan Núñez-Pomar & David Parra-Camacho, 2019. "Does the organizational climate predict the innovation in sports clubs?," Journal of Entrepreneurship and Public Policy, Emerald Group Publishing Limited, vol. 8(1), pages 103-121, August.
    3. António C. Sousa & Susana N. Ferrinho & Bruno Travassos, 2023. "The Use of Wearable Technologies in the Assessment of Physical Activity in Preschool- and School-Age Youth: Systematic Review," IJERPH, MDPI, vol. 20(4), pages 1-21, February.
    4. Josep Crespo-Hervás & Ferran Calabuig-Moreno & Vicente Prado-Gascó & Vicente Añó-Sanz & Juan Núñez-Pomar, 2019. "The role of passion in the quality-value-satisfaction-intentions chain: linear models and the QCA approach for athletes," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 32(1), pages 352-369, January.
    5. Jairo León-Quismondo & Jorge García-Unanue & Pablo Burillo, 2020. "Best Practices for Fitness Center Business Sustainability: A Qualitative Vision," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
    6. Hyeongjin Ahn & Eunil Park, 2023. "Motivations for user satisfaction of mobile fitness applications: An analysis of user experience based on online review comments," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-7, December.
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