Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US
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- Cláudia Frias Pinto & Fernando Ribeiro Serra & Manuel Portugal Ferreira, 2014. "A bibliometric study on culture research in International Business," Working Papers 107, globADVANTAGE, Polytechnic Institute of Leiria.
- repec:eee:proeco:v:193:y:2017:i:c:p:113-122 is not listed on IDEAS
- Im, Subin & Bhat, Subodh & Lee, Yikuan, 2015. "Consumer perceptions of product creativity, coolness, value and attitude," Journal of Business Research, Elsevier, vol. 68(1), pages 166-172.
- Laura I.M. Colm & Antonella Carù, 2016. "Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2016(3), pages 87-109.
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