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Circular Economy Business Models: The Case of Lush

Author

Listed:
  • Gabriela AndriÈ™an

    (The Bucharest University of Economic Studies, Doctoral School of Business Administration, Romania)

  • Cătălin Grădinaru

    (University of Bucharest, Faculty of Administration and Business, Romania)

  • Sorin-George Toma

    (University of Bucharest, Faculty of Administration and Business, Romania)

Abstract

Changing from a linear to a circular economy in business poses a number of real-world difficulties for businesses. The following research paper investigates the definition of circular economy and its key features in order to gain a clearer appreciation of the ramifications of this change. The business procedures of the company known as Lush are analyzed in order to address these issues from a practical perspective. A synthesis of the most common characteristics and what the principle entails would be deduced as a result of the established examination of the literature, leaving an opening for any additional study in later works in which each element proposed in this article can be expanded upon. The results show that circular economy is a vast topic that may be tackled in a variety of ways. The findings of this study can also be utilized to better understand how businesses might apply the theoretical framework in real-world situations.

Suggested Citation

  • Gabriela AndriÈ™an & Cătălin Grădinaru & Sorin-George Toma, 2022. "Circular Economy Business Models: The Case of Lush," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 491-497, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:491-497
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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/1.pdf
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    References listed on IDEAS

    as
    1. Awanis Romli & Paul Prickett & Rossitza Setchi & Shwe Soe, 2015. "Integrated eco-design decision-making for sustainable product development," International Journal of Production Research, Taylor & Francis Journals, vol. 53(2), pages 549-571, January.
    2. Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    business models; circular economy; sustainability; value creation; value proposition;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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