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The Development of Consumer-Based Consumption Constellations in Children

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  • Lan Nguyen Chaplin
  • Tina M. Lowrey

Abstract

Three studies using multiple methodologies investigated the development of consumer-based consumption constellations in children, finding an increasing linear age trend in the number of products and brands children use to form constellations, the degree to which these elements display symbolic complementarity, and the accessibility of constellations in memory. However, by early adolescence, as stereotypes become stronger, constellations become smaller and less flexible. Although seventh graders use more products and brands to form constellations than younger children, they do so in place of other ways to define roles, such as personality traits, therefore forming constellations with fewer elements overall. By late adolescence, individuals develop more flexible constellations with a greater number of elements. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Lan Nguyen Chaplin & Tina M. Lowrey, 2010. "The Development of Consumer-Based Consumption Constellations in Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 757-777, February.
    • Handle: RePEc:oup:jconrs:v:36:y:2010:i:5:p:757-777
    DOI: 10.1086/605365
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    Citations

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    Cited by:

    1. Juan Francisco Dávila & Mònica Casabayó & Jatinder Jit Singh, 2017. "A World beyond Family: How External Factors Impact the Level of Materialism in Children," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 162-182, March.
    2. Nieroda, Marzena E. & Mrad, Mona & Solomon, Michael R., 2018. "How do consumers think about hybrid products? Computer wearables have an identity problem," Journal of Business Research, Elsevier, vol. 89(C), pages 159-170.
    3. Margurite Hook & Stacey Baxter & Alicia Kulczynski, 2018. "Antecedents and consequences of participation in brand communities: a literature review," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 277-292, July.
    4. Strong, Carolyn A. & Martin, Brett A.S., 2014. "Effects of perspective taking and entitlement on consumers," Journal of Business Research, Elsevier, vol. 67(9), pages 1817-1823.
    5. Sarantopoulos, Panagiotis & Theotokis, Aristeidis & Pramatari, Katerina & Doukidis, Georgios, 2016. "Shopping missions: An analytical method for the identification of shopper need states," Journal of Business Research, Elsevier, vol. 69(3), pages 1043-1052.
    6. Heleen van der Meulen & Rinaldo Kühne & Suzanna J. Opree, 2018. "Validating the Material Values Scale for Children (MVS-c) for Use in Early Childhood," Child Indicators Research, Springer;The International Society of Child Indicators (ISCI), vol. 11(4), pages 1201-1216, August.
    7. Cross, Samantha N.N. & Gilly, Mary C., 2017. "The impact of diversity on institutional longevity," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 231-251.
    8. Wu, Shu-Ling & Hsu, Chiu-Ping, 2018. "Role of authenticity in massively multiplayer online role playing games (MMORPGs): Determinants of virtual item purchase intention," Journal of Business Research, Elsevier, vol. 92(C), pages 242-249.
    9. Chaplin, Lan Nguyen & Lowrey, Tina M. & Ruvio, Ayalla A. & Shrum, L.J. & Vohs, Kathleen D., 2020. "Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 572-586.

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