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Fear Appeals: Revisited and Revised

Author

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  • Sternthal, Brian
  • Craig, C Samuel

Abstract

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Suggested Citation

  • Sternthal, Brian & Craig, C Samuel, 1974. "Fear Appeals: Revisited and Revised," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(3), pages 22-34, December.
    • Handle: RePEc:oup:jconrs:v:1:y:1974:i:3:p:22-34
    DOI: 10.1086/208597
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    Cited by:

    1. Kirk Kristofferson & Michelle E. Daniels & Andrea C. Morales, 2022. "Using virtual reality to increase charitable donations," Marketing Letters, Springer, vol. 33(1), pages 75-87, March.
    2. Massimiliano Scopelliti & Maria Giuseppina Pacilli & Antonio Aquino, 2021. "TV News and COVID-19: Media Influence on Healthy Behavior in Public Spaces," IJERPH, MDPI, vol. 18(4), pages 1-15, February.
    3. Marie A. Yeh & Ann M. Mirabito & Stacey R. Finkelstein, 2021. "Physical risk messaging enhances favorable attitudes toward mask wearing," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(4), pages 1682-1690, December.
    4. Bartikowski, Boris & Laroche, Michel & Richard, Marie-Odile, 2019. "A content analysis of fear appeal advertising in Canada, China, and France," Journal of Business Research, Elsevier, vol. 103(C), pages 232-239.
    5. Ioannis Kareklas & Darrel D. Muehling, 2014. "Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 223-250, June.
    6. Heribert Gierl & Roland Helm & Michaela Satzinger, 2000. "Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing," Schmalenbach Journal of Business Research, Springer, vol. 52(3), pages 234-256, May.
    7. Cotte, June & Coulter, Robin A. & Moore, Melissa, 2005. "Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent," Journal of Business Research, Elsevier, vol. 58(3), pages 361-368, March.
    8. Scholten, Marc, 1996. "Lost and found: The information-processing model of advertising effectiveness," Journal of Business Research, Elsevier, vol. 37(2), pages 97-104, October.
    9. Christopher L. Cummings & Sonny Rosenthal & Wei Yi Kong, 2021. "Secondary Risk Theory: Validation of a Novel Model of Protection Motivation," Risk Analysis, John Wiley & Sons, vol. 41(1), pages 204-220, January.
    10. Key, Thomas Martin & Czaplewski, Andrew J., 2017. "Upstream social marketing strategy: An integrated marketing communications approach," Business Horizons, Elsevier, vol. 60(3), pages 325-333.

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