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Improving the Detection of Personality-Behavior Relationships in Consumer Research

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  • Lastovicka, John L
  • Joachimsthaler, Erich A

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Suggested Citation

  • Lastovicka, John L & Joachimsthaler, Erich A, 1988. "Improving the Detection of Personality-Behavior Relationships in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 583-587, March.
    • Handle: RePEc:oup:jconrs:v:14:y:1988:i:4:p:583-87
    DOI: 10.1086/209138
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    Cited by:

    1. Zabkar, Vesna & Arslanagic-Kalajdzic, Maja & Diamantopoulos, Adamantios & Florack, Arnd, 2017. "Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality," Journal of Business Research, Elsevier, vol. 80(C), pages 228-235.
    2. Muhammad Ilyas & Arif ud din & Muhammad Haleem & Irshad Ahmad, 2023. "Digital entrepreneurial acceptance: an examination of technology acceptance model and do-it-yourself behavior," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-19, December.
    3. Holbrook, Morris B. & Schindler, Robert M., 1996. "Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes," Journal of Business Research, Elsevier, vol. 37(1), pages 27-39, September.
    4. Vinod Kumar Bishnoi & Ajay Kumar, 2016. "Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(1), pages 14-27, March.
    5. Mai, Robert & Hutter, Katharina, 2014. "Non-Linear Effects of Absurdity in Advertising," EconStor Preprints 96480, ZBW - Leibniz Information Centre for Economics.
    6. Mai, Robert & Hoffmann, Stefan & Schwarz, Uta & Niemand, Thomas & Seidel, Jana, 2014. "The Shifting Range of Optimal Web Site Complexity," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 101-116.

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