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Demand for Whole-grain Bread Before and After the Release of Dietary Guidelines

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  • Lisa Mancino
  • Fred Kuchler

Abstract

The federal government has issued Dietary Guidelines for Americans seven times since 1980, but the 2005 whole-grain recommendation was the first instance in which consumers were given a specific dietary target, that whole grains should be at least half of their grain consumption. Anecdotal evidence pointed to a unique result, an increase in demand for whole-grain foods. Contemporaneous decreases in prices of whole-grain foods, relative to refined-grain foods, however, confound the evidence. We show that for whole-grain bread, there was an increase in retail demand even after accounting for price changes. Separate models for higher- and lower-income consumers show that the demand shift occurred among higher-income consumers, but not for lower-income consumers.

Suggested Citation

  • Lisa Mancino & Fred Kuchler, 2012. "Demand for Whole-grain Bread Before and After the Release of Dietary Guidelines," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 34(1), pages 76-101.
  • Handle: RePEc:oup:apecpp:v:34:y:2012:i:1:p:76-101.
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    File URL: http://hdl.handle.net/10.1093/aepp/ppr035
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    Cited by:

    1. Lin, Biing-Hwan & Smith, Travis & Guthrie, Joanne, 2023. "Trends in U.S. Whole-Grain Intakes 1994–2018: The Roles of Age, Food Source, and School Food," USDA Miscellaneous 335423, United States Department of Agriculture.
    2. Silva, Andres & Etilé, Fabrice & Jamet, Gaelle, 2013. "Consequences of the Five-a-Day Campaign: Evidence from French Panel Data," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150426, Agricultural and Applied Economics Association.

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