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Simulador de vuelo ejecutivo como medio de aprendizaje en la planeación de recursos de nuevas empresas bajo el enfoque del marcador balanceado

Listed author(s):
  • Daniela Vidal Flores

    ()

    (Twentieth Century Fox Home Entertainment, Ciudad de México, México)

  • Rogerio Domenge Muñoz

    (Instituto Tecnológico Autónomo de México, Ciudad de México, México)

Registered author(s):

    Una deficiente planeación estratégica en las empresas de nueva creación ha generado muchas veces que las decisiones iniciales de los emprendedores no hayan sido las adecuadas y que, a la larga, las consecuencias se vean reflejadas en el fracaso de muchos nuevos negocios. El presente artículo tiene como objetivo proponer un simulador de vuelo ejecutivo que permita identificar y evaluar distintas estrategias de desarrollo de recursos de una nueva empresa manufacturera bajo las cuatro perspectivas del marcador balanceado, sensibilizando al usuario en el impacto que estas tendrían en los principales indicadores de desempeño. El simulador está diseñado utilizando el enfoque de dinámica de sistemas, para ser utilizado didácticamente en programas de maestría en administración, emprendedores o de desarrollo ejecutivo.

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    File URL: http://www.cya.unam.mx/index.php/cya/article/view/998
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    Article provided by Accounting and Management in its journal Contaduría y Administración.

    Volume (Year): 62 (2017)
    Issue (Month): 2 (Abril-Junio)
    Pages: 24-25

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    Handle: RePEc:nax:conyad:v:62:y:2017:i:2:p:24-25
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    1. John D. Sterman & Rebecca Henderson & Eric D. Beinhocker & Lee I. Newman, 2007. "Getting Big Too Fast: Strategic Dynamics with Increasing Returns and Bounded Rationality," Management Science, INFORMS, vol. 53(4), pages 683-696, April.
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