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Innovative Business Models in the Context of Organizational Culture Transformation in the COVID-19 Pandemic

Author

Listed:
  • Shahin Vaqif Bayramov

    (Mingachevir State University (MSU))

  • Viktoriya Kookueva

    (Plekhanov Russian University of Economics)

  • Alexander Kolobov

    (Department of Business System Development)

  • Liudmila Tsvetkova

    (MGIMO University)

Abstract

The purpose of this article was to establish the interrelations and mutual influence of organizational culture transformation, national culture, and innovative business models’ formation under the COVID-19 pandemic. To achieve the study goal, a multi-stage comprehensive exploratory study based on primary information obtained by expert interviewing was implemented. The developed methodological approach was tested on the example of small and medium-sized enterprises in Russia and China. As a result of the conducted testing, the previously formulated hypotheses were fully proved. H1: the negative shock of the pandemic and the ensuing quarantine restrictions caused critical changes in the business environment, cancelling the relevance of previously effective business models. H2: the new business environment required enterprises to significantly transform their organizational culture. H3: under the conditions of shock changes in the business environment and forced transformation of organizational culture the main condition for the sustainable development of enterprises is innovative business models. Н4: implementation of innovative business models depends on both the business environment and the influence of national culture. The main obstacles to the implementation of innovative business models in small and medium-sized enterprises were also identified. The developed methodological approach can be used in the real sector of the economy by state organizations and non-state funds in the development of programs to assist small and medium-sized businesses in the COVID-19 pandemic. In addition, the study results may be of interest to academic researchers, suggesting empirically determined stable relationships (hypotheses H1, H2, H3, H4) between the transformation of organizational culture, national culture, and innovative business models’ formation to ensure sustainable development of enterprises under the COVID-19 pandemic and opening new promising directions for further research.

Suggested Citation

  • Shahin Vaqif Bayramov & Viktoriya Kookueva & Alexander Kolobov & Liudmila Tsvetkova, 2023. "Innovative Business Models in the Context of Organizational Culture Transformation in the COVID-19 Pandemic," Public Organization Review, Springer, vol. 23(1), pages 365-387, March.
    • Handle: RePEc:kap:porgrv:v:23:y:2023:i:1:d:10.1007_s11115-022-00688-9
    DOI: 10.1007/s11115-022-00688-9
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    References listed on IDEAS

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    1. Iva Gregurec & Martina Tomičić Furjan & Katarina Tomičić-Pupek, 2021. "The Impact of COVID-19 on Sustainable Business Models in SMEs," Sustainability, MDPI, vol. 13(3), pages 1-24, January.
    2. Alicia Garcia-Herrero & Jianwei Xu, 2019. "How does China fare on the Russian market? Implications for the European Union," Russian Journal of Economics, ARPHA Platform, vol. 5(4), pages 385-399, December.
    3. Michela Piccarozzi & Cecilia Silvestri & Patrizio Morganti, 2021. "COVID-19 in Management Studies: A Systematic Literature Review," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
    4. Seetharaman, Priya, 2020. "Business models shifts: Impact of Covid-19," International Journal of Information Management, Elsevier, vol. 54(C).
    5. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
    6. António Abreu, 2021. "Innovation Ecosystems: A Sustainability Perspective," Sustainability, MDPI, vol. 13(4), pages 1-3, February.
    7. Eric W. Liguori & Thomas G. Pittz, 2020. "Strategies for small business: Surviving and thriving in the era of COVID-19," Journal of the International Council for Small Business, Taylor & Francis Journals, vol. 1(2), pages 106-110, April.
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