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Consumers¡¯ Purchase Intention Toward Ergonomic Footwear in Malaysia

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  • Shyue Chuan Chong
  • Foong Yee Tan
  • Pei Yew Mah
  • Choon Wei Low

Abstract

Ergonomic footwear is a type of shoe specifically designed for consumers to treat foot problems. In accelerating concern on foot health nowadays, ergonomic footwear is introduced to fill the gap in the context of Malaysia. This study applied the Theory of Planned Behaviour and Expectancy-Value Theory to explore the consumers¡¯ purchase intention toward ergonomic footwear. Targeted respondents were adults in Klang Valley, Malaysia aged from 21 years and above through judgmental sampling. A total of 221 responses were collected using a survey questionnaire from June to July 2018. This study found that utilitarian consumption, consumer perceived value and perceived trust have a significant positive relationship with the purchase intention. Meanwhile, the word-of-mouth shows the insignificant relationship between purchase intention. Word-of-mouth is unimportant might be due to contrary word-of-mouth spread by experienced customers, and perhaps the less tendency the consumers rely on word-of-mouth.

Suggested Citation

  • Shyue Chuan Chong & Foong Yee Tan & Pei Yew Mah & Choon Wei Low, 2020. "Consumers¡¯ Purchase Intention Toward Ergonomic Footwear in Malaysia," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 11(2), pages 88-96, April.
    • Handle: RePEc:jfr:ijfr11:v:11:y:2020:i:2:p:88-96
    DOI: 10.5430/ijfr.v11n2p88
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    References listed on IDEAS

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    1. Peng Jing & Hao Huang & Bin Ran & Fengping Zhan & Yuji Shi, 2019. "Exploring the Factors Affecting Mode Choice Intention of Autonomous Vehicle Based on an Extended Theory of Planned Behavior—A Case Study in China," Sustainability, MDPI, vol. 11(4), pages 1-20, February.
    2. Heiner Imkamp, 2018. "Should Prices of Consumer Goods Be Better Indicators of Product Quality?," Journal of Consumer Policy, Springer, vol. 41(1), pages 77-81, March.
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