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Exploring the role of firm location and activity field in shaping internationalization pathways: insights from Romania and the Republic of Moldova

Author

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  • Liviu-George Maha

    (Alexandru Ioan Cuza University of Iasi, Romania)

  • Silviu-Dumitru Mistreanu

    (Alexandru Ioan Cuza University of Iasi, Romania)

  • Stefan-Catalin Topliceanu

    (Alexandru Ioan Cuza University of Iasi, Romania)

  • Daniela-Elena Viorică

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

This paper examines the role of firm location and industry to internationalization of Romanian and Moldovan firms, considering eight dimensions of this process. Using a survey of more than 400 firms and grouping companies for each characteristic, this study proves that location has a moderate influence on internationalization dimensions, while industry exerts a stronger impact. Each variable has specific influences on certain dimensions, but both regional disparities and sectoral characteristics shape digital adoption, internationalization speed and intensity. The findings highlight the growing potential for cross-regional cooperation between Romanian and Moldovan firms to strengthen regional development and competitiveness.

Suggested Citation

  • Liviu-George Maha & Silviu-Dumitru Mistreanu & Stefan-Catalin Topliceanu & Daniela-Elena Viorică, 2025. "Exploring the role of firm location and activity field in shaping internationalization pathways: insights from Romania and the Republic of Moldova," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 16, pages 14-35, November.
    • Handle: RePEc:jes:journl:y:2025:v:16:p:14-35
    DOI: https://doi.org/10.47743/ejes-2025-SI02
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