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We Are All Theorists of Technology Now: A Relational Perspective on Emerging Technology and Organizing

Author

Listed:
  • Diane E. Bailey

    (Department of Communication, Cornell University, Ithaca, New York 14850)

  • Samer Faraj

    (Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 0G4, Canada)

  • Pamela J. Hinds

    (Department of Management Science & Engineering, Stanford University, Stanford, California 94305)

  • Paul M. Leonardi

    (Technology Management Program, University of California, Santa Barbara, Santa Barbara, California 93106)

  • Georg von Krogh

    (Department of Management, Technology, and Economics, ETH Zürich, 8092 Zürich, Switzerland)

Abstract

Technologies are changing at a rapid pace and in unpredictable ways. The scale of their impact is also far-reaching. Technologies such as artificial intelligence, data analytics, robotics, digital platforms, social media, blockchain, and 3-D printing affect many parts of the organization simultaneously, enabling new interdependencies within and between units and with actors that many organizations have typically considered to be outside their boundaries. Consequently, today’s emerging technologies have the potential to fundamentally shape all aspects of organizing. This article introduces the special issue “Emerging Technologies and Organizing.” We treat these new technologies as “emerging” because their uses and effects are still varied and have yet to stabilize around a recognizable set of patterns and because the technologies themselves are, by design, always changing and adapting. To theorize the relationship between emerging technologies and organizing, we draw on relational thinking in philosophy and sociology to develop a relational perspective on emerging technologies. Our goal in doing so is to create a new way for organizational scholars to incorporate the ever-increasing role of technology in their theorizing of key organizational processes and phenomena. By developing a relational perspective that treats emerging technologies not as stable entities, but as a set of evolving relations, we provide a novel way for organizational scholars to account for the role of technology in their topics of interest. We sketch the outlines of this relational perspective on emerging technologies and discuss the implications it has for what organizational scholars study and how we study it.

Suggested Citation

  • Diane E. Bailey & Samer Faraj & Pamela J. Hinds & Paul M. Leonardi & Georg von Krogh, 2022. "We Are All Theorists of Technology Now: A Relational Perspective on Emerging Technology and Organizing," Organization Science, INFORMS, vol. 33(1), pages 1-18, January.
    • Handle: RePEc:inm:ororsc:v:33:y:2022:i:1:p:1-18
    DOI: 10.1287/orsc.2021.1562
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    Citations

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    Cited by:

    1. Qu, Guimin & Jing, Hao, 2025. "Is new technology always good? Artificial intelligence and corporate tax avoidance: Evidence from China," International Review of Economics & Finance, Elsevier, vol. 98(C).
    2. Mahr, Dominik & Odekerken-Schröder, Gaby & Doorn, Jenny van, 2025. "Evolution of service robots in marketing: A relational framework and future research agenda," Journal of Business Research, Elsevier, vol. 192(C).
    3. Wang, Kui & He, Junjia & Zhang, Xiaodan & Xiang, Diandian & Zhang, Ping, 2025. "Unraveling the performance puzzle of digital transformation: The moderating role of TMT heterogeneity and faultline strength," Journal of Business Research, Elsevier, vol. 188(C).
    4. Kessler, Alexander & Frank, Hermann & Fuetsch, Elena, 2025. "Conceptualizing digitalization orientation as a strategic posture – How to boost the impact of digital technologies in businesses: A qualitative good practices approach," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
    5. Li, Guoxiang & Wen, Huan & Sun, Qian & Xue, Jinjun, 2025. "The role of the digital economy in promoting energy justice: Evidence from procedural justice and restorative justice," China Economic Review, Elsevier, vol. 89(C).
    6. Patrick Nicolas Tinguely & Junghyun Lee & Vivianna Fang He, 2023. "Designing human resource management systems in the age of AI," Journal of Organization Design, Springer;Organizational Design Community, vol. 12(4), pages 263-269, December.

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