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Decision Modeling and Rational Choice: AHP and Utility Theory


  • Robert L. Winkler

    (Fuqua School of Business, and Institute of Statistics and Decision Sciences, Duke University, Durham, North Carolina 27706)


No abstract available.

Suggested Citation

  • Robert L. Winkler, 1990. "Decision Modeling and Rational Choice: AHP and Utility Theory," Management Science, INFORMS, vol. 36(3), pages 247-248, March.
  • Handle: RePEc:inm:ormnsc:v:36:y:1990:i:3:p:247-248

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    Cited by:

    1. Alessio Ishizaka & Dieter Balkenborg & Todd Kaplan, 2005. "Influence of aggregation and measurement scale on ranking a compromise alternative in AHP," Discussion Papers 0506, Exeter University, Department of Economics.
    2. Shukla, Nagesh & Choudhary, A.K. & Prakash, P.K.S. & Fernandes, K.J. & Tiwari, M.K., 2013. "Algorithm portfolios for logistics optimization considering stochastic demands and mobility allowance," International Journal of Production Economics, Elsevier, vol. 141(1), pages 146-166.
    3. Williams, Michael L. & Dennis, Alan R. & Stam, Antonie & Aronson, Jay E., 2007. "The impact of DSS use and information load on errors and decision quality," European Journal of Operational Research, Elsevier, vol. 176(1), pages 468-481, January.
    4. Stam, Antonie & Duarte Silva, A. Pedro, 2003. "On multiplicative priority rating methods for the AHP," European Journal of Operational Research, Elsevier, vol. 145(1), pages 92-108, February.
    5. Jain, Bharat A. & Nag, Barin N., 1996. "A decision-support model for investment decisions in new ventures," European Journal of Operational Research, Elsevier, vol. 90(3), pages 473-486, May.
    6. Chan, Felix T. S. & Chung, S. H. & Wadhwa, Subhash, 2005. "A hybrid genetic algorithm for production and distribution," Omega, Elsevier, vol. 33(4), pages 345-355, August.
    7. Liberatore, Matthew J. & Nydick, Robert L., 2008. "The analytic hierarchy process in medical and health care decision making: A literature review," European Journal of Operational Research, Elsevier, vol. 189(1), pages 194-207, August.

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