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Decision Modeling and Rational Choice: AHP and Utility Theory


  • Robert L. Winkler

    (Fuqua School of Business, and Institute of Statistics and Decision Sciences, Duke University, Durham, North Carolina 27706)


No abstract available.

Suggested Citation

  • Robert L. Winkler, 1990. "Decision Modeling and Rational Choice: AHP and Utility Theory," Management Science, INFORMS, vol. 36(3), pages 247-248, March.
  • Handle: RePEc:inm:ormnsc:v:36:y:1990:i:3:p:247-248

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    References listed on IDEAS

    1. Leech, Dennis, 1985. "Ownership Concentration and the Theory of the Firm : A Simple-Game-Theoretic Approach to Applied US Corporations in the 1930's," The Warwick Economics Research Paper Series (TWERPS) 262, University of Warwick, Department of Economics.
    2. Guillermo Owen, 1972. "Multilinear Extensions of Games," Management Science, INFORMS, vol. 18(5-Part-2), pages 64-79, January.
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    Cited by:

    1. Alessio Ishizaka & Dieter Balkenborg & Todd Kaplan, 2005. "Influence of aggregation and measurement scale on ranking a compromise alternative in AHP," Discussion Papers 0506, Exeter University, Department of Economics.
    2. Shukla, Nagesh & Choudhary, A.K. & Prakash, P.K.S. & Fernandes, K.J. & Tiwari, M.K., 2013. "Algorithm portfolios for logistics optimization considering stochastic demands and mobility allowance," International Journal of Production Economics, Elsevier, vol. 141(1), pages 146-166.
    3. Williams, Michael L. & Dennis, Alan R. & Stam, Antonie & Aronson, Jay E., 2007. "The impact of DSS use and information load on errors and decision quality," European Journal of Operational Research, Elsevier, vol. 176(1), pages 468-481, January.
    4. Stam, Antonie & Duarte Silva, A. Pedro, 2003. "On multiplicative priority rating methods for the AHP," European Journal of Operational Research, Elsevier, vol. 145(1), pages 92-108, February.
    5. Jain, Bharat A. & Nag, Barin N., 1996. "A decision-support model for investment decisions in new ventures," European Journal of Operational Research, Elsevier, vol. 90(3), pages 473-486, May.
    6. Chan, Felix T. S. & Chung, S. H. & Wadhwa, Subhash, 2005. "A hybrid genetic algorithm for production and distribution," Omega, Elsevier, vol. 33(4), pages 345-355, August.
    7. Liberatore, Matthew J. & Nydick, Robert L., 2008. "The analytic hierarchy process in medical and health care decision making: A literature review," European Journal of Operational Research, Elsevier, vol. 189(1), pages 194-207, August.

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