—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun
These comments are a tribute to an impressive paper and suggestions for clarification of some fairly minor issues.
Volume (Year): 28 (2009)
Issue (Month): 2 (03-04)
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- John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun, 2009. "Website Morphing," Marketing Science, INFORMS, vol. 28(2), pages 202-223, 03-04.
- John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun, 2009. "—Response to Comments on “Website Morphing”," Marketing Science, INFORMS, vol. 28(2), pages 227-228, 03-04.
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