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Pricing for Environmental Compliance in the Auto Industry

Author

Listed:
  • Stephan Biller

    (Manufacturing Systems Research Laboratory, General Motors, 30500 Mound Road, Warren, Michigan 48090-9055)

  • Julie Swann

    (School of Industrial and Systems Engineering, Georgia Institute of Technology, 755 Ferst Drive, Atlanta, Georgia 30332-0205)

Abstract

For environmental and political reasons, governments have imposed fleetwide standards for emissions and fuel economy on automotive manufacturers. For example, the US government has imposed corporate average fuel economy (CAFE) regulations on manufacturers for their vehicles sold in the United States. When these standards run contrary to consumer preferences or when technology advances fail to deliver anticipated benefits, manufacturers may use price as a short-term strategy to encourage consumers to switch to vehicles that help the firm to achieve fleetwide compliance. We developed a mathematical model to coordinate price with production decisions while meeting fleetwide standards, market share, and production-capacity constraints. To incorporate substitutability of products, we created a demand model that uses consumers’ second-choice preferences and linear demand curves.

Suggested Citation

  • Stephan Biller & Julie Swann, 2006. "Pricing for Environmental Compliance in the Auto Industry," Interfaces, INFORMS, vol. 36(2), pages 118-125, April.
  • Handle: RePEc:inm:orinte:v:36:y:2006:i:2:p:118-125
    DOI: 10.1287/inte.1050.0174
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    Citations

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    Cited by:

    1. Ioannis Bellos & Mark Ferguson & L. Beril Toktay, 2017. "The Car Sharing Economy: Interaction of Business Model Choice and Product Line Design," Manufacturing & Service Operations Management, INFORMS, vol. 19(2), pages 185-201, May.
    2. Volling, Thomas & Matzke, Andreas & Grunewald, Martin & Spengler, Thomas S., 2013. "Planning of capacities and orders in build-to-order automobile production: A review," European Journal of Operational Research, Elsevier, vol. 224(2), pages 240-260.
    3. Shiau, Ching-Shin Norman & Michalek, Jeremy J. & Hendrickson, Chris T., 2009. "A structural analysis of vehicle design responses to Corporate Average Fuel Economy policy," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(9-10), pages 814-828, November.

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