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The Role of Impulsiveness in a TAM-Based Online Purchasing Behavior

Author

Listed:
  • Xiaoni Zhang

    (Northern Kentucky University, USA)

  • Victor R. Prybutok

    (University of North Texas, USA)

  • Chang E. Koh

    (University of North Texas, USA)

Abstract

This article investigates consumer online purchasing behavior using an augmented Technology Acceptance Model. Particularly, we posit that Web use leads to intention to purchase online. Impulsiveness, Web use, and subjective norm are included in the model to test several hypotheses concerning online consumer beliefs, intentions, and the effect of psychological traits. We developed a survey instrument to collect data and used structural equation modeling to validate the research model. All of our hypotheses were confirmed except the one that links subjective norm and online buying behavior. The positive relationship between consumer impulsiveness and online purchasing behavior suggests that online stores should design their Web sites to attract impulse purchases.

Suggested Citation

  • Xiaoni Zhang & Victor R. Prybutok & Chang E. Koh, 2006. "The Role of Impulsiveness in a TAM-Based Online Purchasing Behavior," Information Resources Management Journal (IRMJ), IGI Global, vol. 19(2), pages 54-68, April.
    • Handle: RePEc:igg:rmj000:v:19:y:2006:i:2:p:54-68
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    Citations

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    Cited by:

    1. Juan F. Tavera Mesías & Juan C. Sánchez Giraldo & Bernardo Ballesteros Díaz, 2011. "Aceptación del E-Commerce en Colombia: un estudio para la ciudad de Medellín," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
    2. Balakrishnan, Janarthanan & Foroudi, Pantea & Dwivedi, Yogesh K., 2020. "Does online retail coupons and memberships create favourable psychological disposition?," Journal of Business Research, Elsevier, vol. 116(C), pages 229-244.
    3. D. Veena Parboteeah & Joseph S. Valacich & John D. Wells, 2009. "The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively," Information Systems Research, INFORMS, vol. 20(1), pages 60-78, March.
    4. Umair Akram & Peng Hui & Muhammad Kaleem Khan & Chen Yan & Zubair Akram, 2018. "Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment," Sustainability, MDPI, vol. 10(2), pages 1-28, January.
    5. Paul-Emmanuel Pichon & Denis Bories & Christian Laborde, 2023. "The determinants of the adoption of cryptocurrencies in the tourism industry : Application to the case of hotel room reservations [Les déterminants de l'adoption des cryptomonnaies : application au," Post-Print hal-04398288, HAL.
    6. Mohammadbashir Sedighi & Hamideh Parsaeiyan & Yashar Araghi, 2021. "An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 489-515, November.
    7. Nguyen Le Thai Hoa, 2021. "The impact of e-retailer personality and website quality on online impulse buying," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(2), pages 97-113.
    8. Wenshan Guo & Ninghua Sun, 2022. "Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials’ Livestreamed Shopping," IJERPH, MDPI, vol. 19(20), pages 1-25, October.
    9. Xiang, Li & Zheng, Xiabing & Lee, Matthew K.O. & Zhao, Dingtao, 2016. "Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction," International Journal of Information Management, Elsevier, vol. 36(3), pages 333-347.
    10. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.
    11. Sufyan Habib & Nawaf N. Hamadneh & Abdelaziz Alsubie, 2021. "Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    12. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.

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