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The green entrepreneur: Opportunist, Maverick or Visionary?

Author

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  • David W. Taylor
  • E.E. (Liz) Walley

Abstract

Amongst the wealth of research on entrepreneurship in general, there has, hitherto, been surprisingly little investigation into the motives and influences on green entrepreneurs. This paper presents a range of frameworks for understanding and investigating the genesis of green start-ups. The scope encompasses all possible forms of new green businesses and the main analytical approach taken is to review the literature on approaches to classifying entrepreneurs with a view to gaining useful insights for the green context. An exploratory typology of green entrepreneurs is proposed which produces four "ideal types": innovative opportunists, visionary champions, ethical mavericks and accidental enviropreneurs. Conceptualising the bigger picture within which green entrepreneurs emerge, a structure–action framework (S-I-M-A/C-P-C) is presented to convey the iterative nature of organisational and societal greening. A range of research approaches to further investigate the motives of, and influences on, green entrepreneurs are explored, with a view to the ultimate aim of providing insights for policy makers and educators into ways to foster green entrepreneurship.

Suggested Citation

  • David W. Taylor & E.E. (Liz) Walley, 2004. "The green entrepreneur: Opportunist, Maverick or Visionary?," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 1(1/2), pages 56-69.
    • Handle: RePEc:ids:ijesbu:v:1:y:2004:i:1/2:p:56-69
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    Citations

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    Cited by:

    1. Seyed Meysam Zolfaghari Ejlal Manesh & Alex Rialp-Criado, 2019. "International ecopreneurs: The case of eco-entrepreneurial new ventures in the renewable energy industry," Journal of International Entrepreneurship, Springer, vol. 17(1), pages 103-126, March.
    2. Séverine Le Loarne Lemaire & Meriam Razgallah & Adnane Maalaoui & Sascha Kraus, 2022. "Becoming a green entrepreneur: An advanced entrepreneurial cognition model based on a practiced-based approach," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 801-828, June.
    3. Ji Li & Qianhong Su & Hong Zhu & Wei Sun & Ying Zhang, 2023. "How international immigrants engage in sustainable entrepreneurship in their host countries? The moderating effects of collectivistic cultural values," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1244-1257, May.
    4. Ghulam Raza Sargani & Deyi Zhou & Muhammad Haseeb Raza & Yuzhi Wei, 2020. "Sustainable Entrepreneurship in the Agriculture Sector: The Nexus of the Triple Bottom Line Measurement Approach," Sustainability, MDPI, vol. 12(8), pages 1-24, April.
    5. Simon Bawakyillenuo & Innocent Sefa Komla Agbelie, 2021. "Environmental Consciousness of Entrepreneurs in Ghana: How Do Entrepreneur Types, Demographic Characteristics and Product Competitiveness Count?," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    6. I. E. Nikolaou & K. Tasopoulou & K. Tsagarakis, 2018. "A Typology of Green Entrepreneurs Based on Institutional and Resource-based Views," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 27(1), pages 111-132, March.
    7. Florence de Ferran & Jeanne Lallement & Isabelle Sueur, 2012. "L'éco-construction : quel positionnement pour les artisans ?," Post-Print hal-01488476, HAL.
    8. Efi Drimili & Ζoi Gareiou & Efthimios Zervas, 2020. "Public perceptions of the concept of green growth: application in Athens, Greece, during a period of economic crisis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(7), pages 6053-6076, October.
    9. Anas A. Makki & Hisham Alidrisi & Asif Iqbal & Basil O. Al-Sasi, 2020. "Barriers to Green Entrepreneurship: An ISM-Based Investigation," JRFM, MDPI, vol. 13(11), pages 1-17, October.
    10. Linda Westman & Christopher Luederitz & Aravind Kundurpi & Alexander Julian Mercado & Olaf Weber & Sarah Lynne Burch, 2019. "Conceptualizing businesses as social actors: A framework for understanding sustainability actions in small‐ and medium‐sized enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 388-402, February.
    11. Rafik Abdesselam & Malia Kedjar & Patricia Renou-Maissant, 2024. "What are the drivers of eco-innovation? Empirical evidence from French start-ups," Post-Print hal-04304153, HAL.

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