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Local Community and Tourism Development: A Study of Rural Mountainous Destinations

Author

Listed:
  • Mastura Jaafar
  • Norjanah Bakri
  • S. Mostafa Rasoolimanesh

Abstract

Malaysia is a popular rural destination worldwide because of its natural heritage. Rural tourism is increasingly viewed as a panacea, increasing the economic viability of marginalized areas, stimulating social regeneration, and improving the living conditions of rural communities. This study explores local community involvement in rural tourism development in Kinabalu National Park, Sabah. This study aims to obtain the local community’s perception of their involvement in tourism development and to determine the benefit of tourism destination development. To address these objectives, the quantitative method was employed. A total of 378 questionnaires were returned by the respondents. The research was conducted in the villages surrounding Kinabalu National Park. Residents have positive perceptions of tourism development in the area. Local communities prefer to be involved in the tourism sector because it improves their key income resources and quality of life.

Suggested Citation

  • Mastura Jaafar & Norjanah Bakri & S. Mostafa Rasoolimanesh, 2015. "Local Community and Tourism Development: A Study of Rural Mountainous Destinations," Modern Applied Science, Canadian Center of Science and Education, vol. 9(8), pages 399-399, August.
    • Handle: RePEc:ibn:masjnl:v:9:y:2015:i:8:p:399
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    References listed on IDEAS

    as
    1. Martha Frederick, 1993. "Rural Tourism and Economic Development," Economic Development Quarterly, , vol. 7(2), pages 215-224, May.
    2. Su, Baoren, 2011. "Rural tourism in China," Tourism Management, Elsevier, vol. 32(6), pages 1438-1441.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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