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Study on Development Strategies of Fresh Agricultural Products E-commerce in China

Author

Listed:
  • Xiaodong Liu
  • John Walsh

Abstract

With the improvement of living standards in China and greater interest in health and nutrition, fresh agricultural products have become the fourth largest category of products sold online in the country after books, electronic products and clothing. They are characterized by high purchase frequency and high profitability. In recent years, e-commerce websites for fresh agricultural products in China have grown rapidly but many of them are difficult to use. Based on the examples of fresh agricultural products e-commerce development in developed countries, this paper analyzes the development problems of the sector in China and puts forward four suggestions: strengthening the construction of agricultural informatization; improving the legislative mechanism of supervision; establishing specialized e-commerce websites for fresh agricultural products and strengthening personnel training.

Suggested Citation

  • Xiaodong Liu & John Walsh, 2019. "Study on Development Strategies of Fresh Agricultural Products E-commerce in China," International Business Research, Canadian Center of Science and Education, vol. 12(8), pages 61-70, August.
    • Handle: RePEc:ibn:ibrjnl:v:12:y:2019:i:8:p:61-70
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    Citations

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    Cited by:

    1. Yaoguang Zhong & Ivan Ka Wai Lai & Fangfang Guo & Huajun Tang, 2021. "Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce," Agriculture, MDPI, vol. 11(11), pages 1-27, November.
    2. Ying Song & Octavio Escobar & Unai Arzubiaga & Alfredo De Massis, 2022. "The digital transformation of a traditional market into an entrepreneurial ecosystem," Review of Managerial Science, Springer, vol. 16(1), pages 65-88, January.

    More about this item

    Keywords

    China; development strategy; e-commerce; fresh agricultural products;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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