IDEAS home Printed from https://ideas.repec.org/a/ibn/assjnl/v16y2020i11p56.html
   My bibliography  Save this article

The Impact of Exposure to the Game of Thrones on Saudi Male Identity

Author

Listed:
  • Merfat Alardawi

Abstract

The objective of this study is to examine the impact of Game of Thrones on the cultural identity of young Saudi males. The study also discovered the reasons why Saudi males watch American TV series (Game of Thrones) from a critical cultural perspective. This study has collected the data using an online survey conducted on 63 Saudi male adolescents with age ranging from 15 to 25 years who regularly watched Game of Thrones. The results show that the cultural identities of Saudi males are not negatively impacted because there are only limited viewers of this American drama series. The result reveal that 81.0% participants have watched Game of Thrones “alone” but only for having fun, learning a new culture and passing time. The relationship between age, education with respect to time spent on watching Game of Thrones and respective opinions are statistically significant. The study concluded that learning English language, acting like characters of the drama series and watching their favorite actors and actresses are the main motives of watching this TV series.

Suggested Citation

  • Merfat Alardawi, 2020. "The Impact of Exposure to the Game of Thrones on Saudi Male Identity," Asian Social Science, Canadian Center of Science and Education, vol. 16(11), pages 1-56, November.
    • Handle: RePEc:ibn:assjnl:v:16:y:2020:i:11:p:56
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ass/article/download/0/0/44080/46564
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ass/article/view/0/44080
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ahmed Al-Rawi, 2020. "US public diplomacy in the Middle East and the Digital Outreach Team," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 18-24, March.
    2. Amer Aljammazi & Hilal Asil, 2017. "The Influence of Turkish TV Dramas on Saudi Consumers’ Perceptions, Attitudes and Purchase Intentions toward Turkish Products," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(1), pages 206-224, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thalia Metta Halim & Kiattipoom Kiatkawsin, 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions," Sustainability, MDPI, vol. 13(3), pages 1-19, January.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:assjnl:v:16:y:2020:i:11:p:56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.