Value Chain To Detonate The Lombricompost In The South East Area From The State Of Mexico Cadena De Valor Para Detonar La Lombricomposta En La Zona Sur Oriente Del Estado De Mexico

In globalized processes where the problems of global climate change are damaging all the productive processes of the primary sector, it is necessary to begin to have alternatives that can provide a solution to the primary production processes, in this case to farmers, For this reason, it is proposed to structure a value chain that allows meeting the new needs of the market and satisfy consumers. The value chain focuses on meeting the needs of the consumer and is able to respond quickly when they change, offering security in the relationships between members of the value chain based on common objectives, goals and strategies. Therefore, an alternative for primary production processes is vermiculture, which is a process that seems to be easy to undertake, in addition to the fact that its production cost can be low due to the fact of being made with organic material or residues. It is important to analyze the activities that must be carried out in the process to obtain lower costs and enjoy a competitive advantage. This competitive advantage can be obtained with the application of different tools such as the value chain. The value chain helps determine the activities that allow generating a sustainable Competitive Advantage. To have a competitive advantage is to have a relative profitability superior to the rivals in the sector or category in which it competes. A prime point on which companies must work is to have as a goal to generate the highest possible income, that is to say be profitable, that the margin between income and costs has cohesion and is balanced. But if it is not possible, it must cost as little as possible to obtain a margin superior to that of the competition. Therefore, this research has the purpose of generating strategies that support the value chain to detonate the vermicompost in the South East Zone of the State of Mexico. It emerges as a necessity for agriculture, since it is one of the main economic activities in the area. It is grown mainly corn, alfalfa, wheat, oats, beans, vegetables, legumes, fruits, among other agricultural products. Currently, chemical fertilizers are in great demand by the farmers of the municipality because there is no commercialization of organic fertilizers, including the vermicompost