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Develop Eco-Friendly Enterprise: Aligning Enablers with Strategy

Author

Listed:
  • Ching-Torng Lin

    (Department of Information Management, Dayeh University, Changhua 51591, Taiwan)

  • Yu-Hsuan Chang

    (Program in Management, Dayeh University, Changhua 51591, Taiwan)

  • Chuanmin Mi

    (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China)

Abstract

Environmental friendliness has been regarded as a fundamental characteristic of sustainability and competitiveness, yet such eco-friendliness is often not performed well. Based on the relationship matrix in the Quality Function Deployment (QFD) method and fuzzy logic, this paper presents an original integrated approach that, by linking competitive bases, green capabilities, and providers, aims at identifying the most appropriate providers to be implemented by companies starting from competitive characteristics. As an illustration, an international electronics-related manufacturing firm’s eco-friendliness developing project is cited which provides evidence of a robust method that can improve the eco-friendliness of an enterprise and enhance competitive advantage. The approach allows for avoiding the risk of misalignments between green providers and competition requirements for practitioners that seek to implement green supply chain management systems.

Suggested Citation

  • Ching-Torng Lin & Yu-Hsuan Chang & Chuanmin Mi, 2017. "Develop Eco-Friendly Enterprise: Aligning Enablers with Strategy," Sustainability, MDPI, vol. 9(4), pages 1-19, April.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:4:p:570-:d:95322
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    References listed on IDEAS

    as
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    Cited by:

    1. Weimin Ma & Zhengrong Cheng & Shiwei Xu, 2018. "A Game Theoretic Approach for Improving Environmental and Economic Performance in a Dual-Channel Green Supply Chain," Sustainability, MDPI, vol. 10(6), pages 1-18, June.

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