Urban Revitalization of World Heritage Cities Through Cultural and Creative Industries: A Case Study of Pingyao Under the Cities, Culture, and Creativity Framework

World Heritage plays a vital role in promoting sustainable urban development. Cultural and creative industries (CCIs) have gained recognition as an effective instrument for urban revitalization in recent years. The Cities, Culture, and Creativity (CCC) framework introduced by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the World Bank emphasizes the core role of culture and creativity in enhancing urban competitiveness, attractiveness, and sustainability. Based on that framework, this study takes Pingyao as a case study, using a literature review and non-participatory observation, systematically examines its assets and resources, assesses the outcomes at the spatial, economic, and social levels, and explores how CCIs, with the support of enabling factors, contribute to urban revitalization. The findings indicate that Pingyao, relying on its historical and cultural heritage, promotes the development of CCIs, resulting in significant spatial optimization, economic growth, and social benefits, while also shaping unique cultural brands. This study verifies the applicability of the CCC framework in analyzing the urban revitalization mechanism, further reveals the role of CCIs in the revitalization of World Heritage cities, enriches the urban regeneration theory, and offers theoretical and practical reference for the revitalization and sustainable development of other World Heritage cities.