IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i24p10868-d1541717.html
   My bibliography  Save this article

The Role of Communication Tools in the Knowledge and Diffusion of Sustainable Development Goals: Insights from Multiple Correspondence Analysis

Author

Listed:
  • Maria Rosaria Maschio

    (Department of Law Sciences, University of Salento, 73047 Monteroni di Lecce, Italy)

  • Alessia Spada

    (Department of Economics, University of Foggia, 71121 Foggia, Italy)

  • Mariantonietta Fiore

    (Department of Economics, University of Foggia, 71121 Foggia, Italy)

Abstract

The Sustainable Development Goals are the core of public debate due to their crucial aims of combating poverty, inequality, and climate change. Communication, strategies, and tools play a crucial role in spreading awareness about the 17 goals, but communication campaigns remain ineffective and unattractive. This study aims to analyze the importance and the role that Italians attribute to communication tools for disseminating information about sustainability and the SDGs. In particular, this work seeks to examine whether there is a connection between age and the importance given to sustainability, and how communication tools influence citizens’ perceptions of the significance of sustainability. An online questionnaire was carried out to collect responses, which were then subjected to Multiple Correspondence Analysis. The results show how the importance given to sustainability is linked to age and identify the communication tools through which citizens have learned about sustainability and the SDGs. Furthermore, respondents confirm that communication campaigns are still ineffective, and that there is still little engagement from stakeholders in their creation. The study produces implications for stakeholders to create adequate communication campaigns that help raise awareness and encourage citizens to pay more attention to the world around them.

Suggested Citation

  • Maria Rosaria Maschio & Alessia Spada & Mariantonietta Fiore, 2024. "The Role of Communication Tools in the Knowledge and Diffusion of Sustainable Development Goals: Insights from Multiple Correspondence Analysis," Sustainability, MDPI, vol. 16(24), pages 1-13, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:24:p:10868-:d:1541717
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/24/10868/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/24/10868/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Arnold Pabian & Barbara Pabian, 2023. "Role of Social Media in Managing Knowledge of the Young Generation in the Sustainability Area," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
    2. Ting Guan & Ke Meng & Wei Liu & Lan Xue, 2019. "Public Attitudes toward Sustainable Development Goals: Evidence from Five Chinese Cities," Sustainability, MDPI, vol. 11(20), pages 1-20, October.
    3. Sabina Krsnik & Karmen Erjavec & Marija Klopčič, 2022. "Impact of Citizens’ Personal Values, Knowledge, Awareness, Informing, Advertising, and Truth of Environmental and Climate Challenges in Support of the Sustainable Development Goals," Sustainability, MDPI, vol. 14(12), pages 1-11, June.
    4. Anna Richiedei & Michele Pezzagno, 2022. "Territorializing and Monitoring of Sustainable Development Goals in Italy: An Overview," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    5. Mariantonietta Fiore & Francesco Cont? & Giustina Pellegrini, 2015. "Reducing Food Losses: A (Dis)-Opportunity Cost Model," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2015(1), pages 151-166.
    6. Carla Rodriguez-Sanchez, 2023. "The role of social marketing in achieving the planet sustainable development goals (SDGs)," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(3), pages 559-571, September.
    7. Reynaldo G. Rivera, 2023. "A human-to-human approach to social marketing for sustainability and development," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(3), pages 551-558, September.
    8. Koester, Ulrich & Galaktionova, Ekaterina, 2021. "FAO Food Loss Index methodology and policy implications," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 123(1), pages 1-7.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barbara Maria Frigione & Michele Pezzagno, 2023. "The Strategic Environmental Assessment as a “Front-Line” Tool to Mediate Regional Sustainable Development Strategies into Spatial Planning: A Practice-Based Analysis," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    2. Silvio Franco & Clara Cicatiello, 2018. "Food waste due to over-nutrition in the Italians? dietary habits," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2018(1), pages 159-180.
    3. Noor Hamwy & Jennifer Bruder & Abdellatif Sellami & Michael H. Romanowski, 2023. "Challenges to Teachers Implementing Sustainable Development Goals Frameworks in Qatar," Sustainability, MDPI, vol. 15(15), pages 1-19, July.
    4. S. Duygu Sever & Evren Tok & Abdel Latif Sellami, 2025. "Sustainable Development Goals in a Transforming World: Understanding the Dynamics of Localization," Sustainability, MDPI, vol. 17(6), pages 1-26, March.
    5. Sabina Krsnik & Karmen Erjavec & Marija Klopčič, 2022. "Impact of Citizens’ Personal Values, Knowledge, Awareness, Informing, Advertising, and Truth of Environmental and Climate Challenges in Support of the Sustainable Development Goals," Sustainability, MDPI, vol. 14(12), pages 1-11, June.
    6. Takuro Uehara & Ryo Sakurai, 2021. "Have Sustainable Development Goal Depictions Functioned as a Nudge for the Younger Generation before and during the COVID-19 Outbreak?," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    7. Hongpeng Fu & Lingbo Fu & Lóránt Dénes Dávid & Qikang Zhong & Kai Zhu, 2024. "Bridging Gaps towards the 2030 Agenda: A Data-Driven Comparative Analysis of Government and Public Engagement in China towards Achieving Sustainable Development Goals," Land, MDPI, vol. 13(6), pages 1-25, June.
    8. Prabhsimran Singh & Surleen Kaur & Abdullah M. Baabdullah & Yogesh K. Dwivedi & Sandeep Sharma & Ravinder Singh Sawhney & Ronnie Das, 2023. "Is #SDG13 Trending Online? Insights from Climate Change Discussions on Twitter," Information Systems Frontiers, Springer, vol. 25(1), pages 199-219, February.
    9. Ivana Keser, 2023. "Interdependence and Complementarity of a Multi-Dimensional Concept of Sustainable Development and the Integrated Approach to Urban Governance—Case Study City of Zagreb," Sustainability, MDPI, vol. 15(12), pages 1-19, June.
    10. Luzia Arantes & Bruno Barbosa Sousa, 2025. "The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population," Sustainability, MDPI, vol. 17(1), pages 1-22, January.
    11. Maria-Glòria Barberà-Mariné & Laura Fabregat-Aibar & Valeria Ferreira & Antonio Terceño, 2024. "One Step Away from 2030: An Assessment of the Progress of Sustainable Development Goals (SDGs) in the European Union [A un paso de 2030: Una evaluación del progreso de los Objetivos de Desarrollo S," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 36(6), pages 1372-1397, December.
    12. Gregory Poelzer & Stefan Linde & Sverker C. Jagers & Simon Matti, 2021. "Digging in the dark: reviewing international literature to address impending policy challenges for Swedish and Finnish mining," Mineral Economics, Springer;Raw Materials Group (RMG);Luleå University of Technology, vol. 34(2), pages 225-238, July.
    13. Antonino Galati & Giorgio Schifani & Maria Crescimanno & Demetris Vrontis & Giuseppina Migliore, 2018. "Innovation strategies geared toward the circular economy: A case study of the organic olive-oil industry," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2018(1), pages 137-158.
    14. Meiai Chen & Eila Jeronen & Anming Wang, 2021. "Toward Environmental Sustainability, Health, and Equity: How the Psychological Characteristics of College Students Are Reflected in Understanding Sustainable Development Goals," IJERPH, MDPI, vol. 18(15), pages 1-16, August.
    15. Meetha Ram & Enrico Bracci & Bakhtawar Nizamani, 2025. "Achievements of Waste Indicators of Sustainable Development Goals 6, 7, 11, and 12 in Italy from 2015 to 2020," Sustainability, MDPI, vol. 17(9), pages 1-31, April.
    16. Shreya Bhattacharya & Basanta Kumar Das & Aparna Roy & Prateep Kumar Nayak & Avishek Saha & Pranaya Kumar Parida & Lianthuamluaia Lianthuamluaia & Kausik Mondal & Sangeeta Chakraborty, 2024. "Socio-Economic Profile and Vulnerabilities Assessment in Small-Scale Fisheries of Lower Gangetic Flood Plain Wetland: An Initiative Towards Achieving Wetland Ecosystem Sustainability and Community Wel," Sustainability, MDPI, vol. 16(21), pages 1-22, November.
    17. Regina Veckalne & Tatjana Tambovceva, 2022. "The Role of Digital Transformation in Education in Promoting Sustainable Development," Virtual Economics, The London Academy of Science and Business, vol. 5(4), pages 65-86, December.
    18. Idiano D'Adamo & Edouard Nicolas Rossi, 2025. "Impact of regional investment on the sustainable development goals: A group analysis of economic and territorial development," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(2), pages 1816-1834, April.
    19. Cayetano Medina-Molina & Noemí Pérez-Macías & Sierra Rey-Tienda, 2024. "Strategies for urban cycling: an analysis through generalized analytic induction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(4), pages 963-997, December.
    20. Nino Adamashvili & Filomena Chiara & Mariantonietta Fiore, 2019. "Food Loss and Waste, a global responsibility?!," Economia agro-alimentare, FrancoAngeli Editore, vol. 21(3), pages 825-846.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:24:p:10868-:d:1541717. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.