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Exploring Public Acceptance of Climate Technologies: A Study on Key Influences in South Korea

Author

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  • Jaeryoung Song

    (National Institute of Green Technology, 60, Yeouinaru-ro, Yeongdeungpo-gu, Seoul 07328, Republic of Korea
    These authors contributed equally to this work.)

  • Joonho Yeo

    (National Institute of Green Technology, 60, Yeouinaru-ro, Yeongdeungpo-gu, Seoul 07328, Republic of Korea
    These authors contributed equally to this work.)

  • Minsu Son

    (Korea Institute of Civil Engineering and Building Technology, 283, Goyang-daero, Ilsanseo-gu, Gonangia 10223, Gyeonggi-do, Republic of Korea)

Abstract

The accelerating climate crisis is driving a rapid increase in interest in climate technologies aimed at overcoming it. However, even if effective technologies emerge, their impact may be hindered without public acceptance. Therefore, it is necessary to analyze the factors that influence the acceptance of new climate technologies. This exploratory study investigates the key factors influencing public acceptance and the recommendation of climate technologies in South Korea. Utilizing an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model, survey data from 200 participants were analyzed. The study identified that facilitating conditions, innovativeness, social influence, and trust in government are the most significant predictors of public intent to accept or recommend climate technologies. The results highlight the critical role of strategic communication, infrastructure, and public trust in promoting the adoption of climate solutions. Furthermore, qualitative interviews suggest that a shift towards Personally Determined Contributions (PDCs) could empower individuals to become proactive agents in climate action. The study offers valuable insights for policymakers, providing a strategic direction to enhance the public’s engagement with climate technologies and foster a more sustainable future.

Suggested Citation

  • Jaeryoung Song & Joonho Yeo & Minsu Son, 2024. "Exploring Public Acceptance of Climate Technologies: A Study on Key Influences in South Korea," Sustainability, MDPI, vol. 16(20), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:20:p:9036-:d:1501832
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    References listed on IDEAS

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    4. Mohammad Razif & Bobby Ardiansyah Miraja & Satria Fadil Persada & Reny Nadlifatin & Prawira Fajarindra Belgiawan & Anak Agung Ngurah Perwira Redi & Shu-Chiang Lin, 2020. "Investigating the role of environmental concern and the unified theory of acceptance and use of technology on working from home technologies adoption during COVID-19," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 795-808, September.
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